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Sorenson Media and ProKarma Interactive Partner to Develop Top-Quality, Custom Mobile Video Apps

• Leaders in High-Quality Video Delivery and Mobile Product Development Collaborate to Create Customizable, Innovative Video App for Underserved Marketplace
• Inaugural Pilot Project, an iPad App Called Sorenson Smash, Will Be Demoed at Streaming Media East

SAN DIEGO and OMAHA (May 12, 2010)—Sorenson Media and ProKarma Interactive today announced at the Streaming Media East 2010 conference that the two companies have entered a strategic technology partnership. The partnership leverages ProKarma Interactive’s competitive advantage in platform-agnostic mobile development and Sorenson Media’s unique end-to-end video delivery capability to develop high-quality, custom video applications that work seamlessly on any major mobile platform.

As an example of the capabilities of this partnership, Sorenson Media and ProKarma Interactive have developed Sorenson Smash, a customizable iPad app the companies are demonstrating at the conference in New York City this week. Built on the Sorenson 360 online video platform (OVP), Sorenson Smash enables users to easily manage video assets by dragging and dropping them into separate folders and create custom playlists for delivery and viewing on the iPad. The app also supports featured text, banner advertisements, third-party ad network integration, and pre- post- or overlay advertising. The app also serves as a channel, which can be submitted to Apple iTunes. Sorenson 360 provides customers the industry’s highest video quality and ease of use, including intelligent embed codes that provide native mobile support for mobile devices, including Apple iPhone, iPod and iPad. Sorenson Media released version 2 of Sorenson 360 built for enterprise users May 11 at Streaming Media East.

“We chose to partner with Sorenson Media of all the players in the online video platform industry because of the company’s proven expertise and unique ability to optimize its video delivery technology for all technology platforms,� said Jeff Porter, vice president of ProKarma Interactive. “This partnership represents a fusion of two of the most important and expanding sectors in the larger tech marketplace—the video delivery and mobile ecosystems—and will service the accelerating demand from companies in essentially all industries.�

ProKarma, which ranked first among U.S. IT services companies on the 2009 Inc. 500 list and 11th overall, is a leading developer of custom solutions for the world-wide mobile marketplace, with offices in the U.S. and India. The company’s robust modular content delivery and transaction platforms enable mobile customers to easily deliver new features and functionality for any mobile device—including Android, Apple, Blackberry, JAVA ME, Palm WebOS, SMS/Messaging, Windows and xHTML/HTML5. The company’s mobile client frameworks are designed to enable customers to deliver a unique and differentiated consumer experience quickly as new devices become available.

“We are excited to collaborate with ProKarma Interactive, an emerging global leader in the mobile technology marketplace, to address a serious gap in the marketplace by creating useful video-driven mobile apps,� said Kirk Punches, Sorenson Media’s vice president of business development. “This partnership brings together two companies that are best in class in our respective industries for the quality and interoperability of our solutions, to empower customers with customized apps for which video is very important.�

Founded in 1995, Sorenson Media has played an integral role in the advent and evolution of online video. In addition to the Sorenson 360 OVP, the company’s major products and innovations include Sorenson Squeeze, the industry’s leading video encoding application; and Sorenson Spark, the first codec used in Macromedia Flash, now Adobe Flash, which enables the playback of hundreds of millions of videos on the Internet, including many of those on YouTube.

About Sorenson Media
Sorenson Media (

) offers comprehensive, award-winning solutions that empower businesses and video professionals to easily and affordably publish the highest-quality video to the Internet and other media. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN), Sorenson Media’s re-imagined video publishing platform; Sorenson Squeeze, the gold-standard for video encoding applications; Sorenson Squish and SquishNet, which together create an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry’s most widely used video codec, which enables mobile devices and other consumer products to playback the largest selection of video on the Internet today. Since its inception in 1995, Sorenson Media has been instrumental in bringing Internet video to mainstream applications and is committed to dramatically improving the online video experience for both content creators and consumers.

About ProKarma Interactive

ProKarma Interactive offers end to end solutions on agency style creative interactive needs spanning across print, internet and mobile. ProKarma Interactive’s team of creative talents and robust modular technology including client frameworks, publishing platform and advertising solutions provides customers with complete solutions across a wide array of industry verticals. For additional information, visit

or email the company at



Press Contact

Jacob Moon
Method Communications