LOS ANGELES (SIGGRAPH Booth #521) â€“ Several of Sonyâ€™s highest-profile technologies were highlighted across the SIGGRAPH 2008 Conference last week. The Sony technologies on display ranged from 4K SXRÂ® ultra-high resolution projection systems to the Cell/B.E. (Cell Broadband Engineâ„¢) for multimedia computing applications such as computer graphics and scientific visualization that require massive data quantities to be processed. â€œThe production community is relying more on high-powered processing and interactive technologies for visualization, motion picture animation, simulation, CAD/CAM work and post-production,â€? said Andre Floyd, marketing manager for SXRD systems at Sony Electronics. â€œThe Cell technology is driving a range of diverse applications, from our Playstation3 system to now production for motion pictures and visual effects end-to-end workflows. Sonyâ€™s 4K SXRD projector is the ideal device to display the full power of the Cell processor.â€? In the Sony exhibit, an SRX-S110 SXRD projector was used as the display device for the presentations and demonstrations of the Cell processor in various applications. Sonyâ€™s SXRD 4K technology was used to display demonstrations of the BCU-100 computing unit, the first product in Sonyâ€™s new ZEGOâ„¢ family of Cell platform technologies, and a high-performance, one-rack unit, highly power efficient server. The new technology was shown in conjunction with Sonyâ€™s SXRD 4K projector, to demonstrate an end-to-end, acquisition to display process. At SIGGRAPH, Silicon Graphics Inc. (SGI) used the SRX-S105 projector, a 5,000 lumen model, to demonstrate the power of its Pixel Fusion visualization system to drive multi-window displays in a 3-dimensional space.