SONY ENHANCES DIGITAL CINEMA PRODUCTION WORKFLOW FOR HDCAM SR LINE VIDEOTAPE RECORDERS - Creative Planet Network

SONY ENHANCES DIGITAL CINEMA PRODUCTION WORKFLOW FOR HDCAM SR LINE VIDEOTAPE RECORDERS

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LAS VEGAS (NAB Booth #SU906) April 13, 2008 – Sony is expanding the functionality of its HDCAM SR™ videotape recorders, adding new file transfer capabilities to its SRW-5800 deck, and introducing an affordable companion player deck, model SRW-5100, to the product line. “HDCAM SR technology is the industry format of choice for digital TV and motion picture production, as well as for high-end post production and computer graphics,� said Rob Willox, director of Sony Electronics’ content creation group. “With these new capabilities and products, our decks greatly improve and enhance the HD and digital intermediate production workflows.� With the new HKSR-5804 file transfer option board, users can transfer Digital Picture Exchange (DPX) files over Gigabit Ethernet networks, allowing for easy importing and exporting of 4:4:4 RGB content in high-bandwidth applications such as DI work. Also, with the HKSR-5804 board, the deck can now record HD standard signals as well as uncompressed data recording of up to 4K full aperture (4096 by 3112) images for media interchange, data back-up and archiving with picture monitoring. The SRW-5800 model is a studio editing deck with HDCAM SR recording and playback capability. It has 880 Mbps recording capability, and supports 4:2:2 1080 50P/60P, 4:4:4 1080 HQ recording and Dual-Stream (3D) recording modes. High-speed feed capability is another innovation. It can transfer 1080 24fps, 25fps and 30fps (4:2:2), and 720 50P/60P content with 2x high-speed over HD-SDI dual-link lines. With this capability, users can reduce their ingest time by half. Quantel’s iQ/Pabro/MAX and DVS’ CLIPSTER will be the first third-party products to support this workflow, according to the companies. The newest addition to the HDCAM SR family is the SRW-5100 model. It has 880Mbps “playback-only� capability, which includes 4:2:2 1080 50P/60P, 4:4:4 1080 HQ and Dual-Stream modes. 2x high-speed feed is also supported. The new deck is ideal for on-set dubbing, screening, ingesting, or outputting HDV™ signals for off-line applications. Playback compatibility with the HDCAM® and Digital Betacam formats is also available through option boards. Sony’s line of HDCAM SR decks also includes the SRW-5000 and SRW-5500 models. These have been adopted for use in a range of production applications including episodic TV programming, commercials, sports and digital cinematography as a high-end mastering format. The HKSR-5804 option board is planned to be available this fall at a suggested list price to be determined. Availability and suggested list pricing for the SRW-5100 deck will be announced later.

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