Snorri Bros Sign With IDENTITY

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The Snorri Bros directorial duo have signed with IDENTITY for U.S. commercial representation. Known for their innovative directing techniques, developed through experimental camera and stop frame animation inventions, and their SNORRICAM bodymount camera rig, the Snorri Bros’ prolific career spans commercials, photography, music videos, film and installation art. Having already shot a back to school campaign for Kohl’s with other upcoming projects in production, signing with IDENTITY marks a new chapter in the duo’s commercial directorial career.

Comprised of Einar and Eidur Snorri, the Snorri Bros have previously been signed with top commercial production companies, including Smuggler, Stink and Interrogate. Throughout their career together, they have directed international campaigns for Dell, Volkswagen, Hummer, BMW, Toyota and Panasonic; music videos for R.E.M. and Duran Duran; and a recent Super Bowl spot for Buffalo Wild Wings, starring Brett Favre.

The Snorri Bros’ roots trace back to Iceland, their native country. After bonding through a mutual passion for breakdancing and graffiti art, Einar and Eidur Snorri formed their creative collaboration and began their careers as artists by experimenting with photography and film. United by their rebellious nature, the duo directed commercials, creative projects and published an indie magazine for culture, music, arts and fashion as an outlet to distribute their photography. After experiencing local success, the Snorri Bros moved to New York, where they shot photography for high-profile magazines, including SPIN, Interview, Dazed & Confused and Details, of musicians and bands, including Green Day, No Doubt, the Wu-Tang Clan, the Chemical Brothers and Björk, among others. While working on a music video in the mid 90s they designed the SNORRICAM, a bodymount camera system that creates a unique sense of vertigo for the viewer, which gained fame when it was used by their friend, director Darren Aronofsky, for the psychological thriller Pi. Their directorial career was fast-tracked in 1998, when they directed the R.E.M. music video for Daysleeper, introducing their stop frame animation technique to the world.

Though the Snorri Bros attained much success as directors, personal life and family pulled the duo apart in the mid-2000s. After spending a decade on hiatus, the Snorri Bros recently reunited and moved to Los Angeles, where they've worked on experimental and abstract projects, including a music video series for Paul Haslinger. With a full slate of upcoming commercial projects in development, signing with IDENTITY positions the Snorri Bros for a new era of success directing international campaigns for high profile brands.

“When we met with IDENTITY at their offices in New York, the team and atmosphere had that same energy and creative vibes that got us excited about directing when we first started out,” noted Einar. “It was an inspiration that we haven’t felt for awhile at other companies, and it’s refreshing to see where the future will lead us. Now that we’re back together, we’re even stronger than before!”

From its inception, IDENTITY has painstakingly built a brand and reputation based on their visual sophistication, individuality, and refreshing creativity. IDENTITY’s curated roster of highly innovative and unique directors are sought after all over the world. IDENTITY has made its mark on award-winning work for clients such as Samsung, L’Oreal, Tiffany, Gillette and Lexus, creating an environment where creativity continuously flourishes. Headlining the visual-style genre, IDENTITY’s directors cover the complete range of storytelling and lifestyle.

IDENTITY thrives in an open forum loft located in Manhattan’s meatpacking district. At this collective, it is not unusual to find directors collaborating on others’ projects. It’s all part of the company credo to have a great time doing remarkable work in a relaxed atmosphere.



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