Snell's IQ Modular Systems Provide Reliable, High-Performing Infrastructure for New SMG News Centre in Shanghai

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Leading Chinese-Language Media Company Chooses Snell Gear in Equipment Shootout for HD News Broadcast Center READING, U.K. -- Nov. 7, 2012 -- Snell today announced that SMG, one of the world's most influential Chinese-language media and entertainment groups, has built its new SMG News Centre on an IQ Modular infrastructure. The HD news broadcast center in Shanghai will provide news content to the Oriental Satellite Channel and a local news channel. Supplied by Shanghai Kunsi Digital Limited, the Snell infrastructure equipment will support these operations primarily by performing HD/SD up/downconversion, embedding and de-embedding audio, video distribution, and synchronization of feeds from 10 connected studios and any other external sources. "SMG chose Snell IQ Modular equipment for its facility because it is robust enough to perform all of the work required in a 24/7 news center," said Mr Liu, Bingguang, general manager of Shanghai Kunsi Digital Limited. "The Snell systems tested very well during a competitive evaluation, and an earlier installation in SMG studios had given a firsthand experience of their high reliability. With superior performance coupled with its extensive range of modules, the IQ Modular infrastructure was an ideal fit for this project." SMG, a subsidiary of Shanghai Media & Entertainment Group, was founded in 2001 through the merging of Radio Shanghai, Eastern Radio Shanghai, Shanghai Television, Oriental Television Station, and Shanghai Cable Television. The company produces TV and radio programs in news, entertainment, sports, finance, and music, as well as TV series, documentaries, and cartoons. It operates in a demanding environment, broadcasting 252 hours of TV on a daily basis and consequently requires highly robust equipment alongside first-class support in case of any problems. The IQ Modular range provides a comprehensive, reliable, and cost-effective base for any broadcast infrastructure project. With more than 400 modules providing a wide range of functionality, the IQ range simplifies construction and configuration of systems by including a rich variety of processing features per module as standard. Full integration with Snell's advanced RollCall control and monitoring software allows easy set up of the system and provides modules capable of monitoring themselves and their signals to continually report their health and status for effective system management. More information about these and other systems within the Snell product family is available online at

. # # # About Snell: Snell is a leading innovator in digital media technology, providing broadcasters and global media companies with a comprehensive range of solutions to create, manage, and streamline the distribution of content for today's multi-screen world. Specializing in TV Everywhere, Broadcast Infrastructure, and Live Production applications, Snell provides the necessary tools to transition seamlessly and cost-effectively to HDTV, stereoscopic 3D, and 3Gbps operations, while enabling broadcasters to monetize and deliver their media assets across multiple distribution platforms. Headquartered in the U.K., Snell serves more than 2,000 broadcasters, post facilities, and global media companies in more than 100 countries through its worldwide team of sales and support personnel. More information is available at

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