Smoke & Mirrors New York Takes Flight with Subaru

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In the new Subaru spot Fly Out helmed by Oscar nominated Shine director Scott Hicks via Carmichael Lynch, Smoke & Mirrors New York (SMNY) Creative Director Sean Broughton leads his VFX team in the creation of a bird sanctuary teeming with thousands of rare species. We open on a nature photographer exploring the wetlands in her Subaru, looking for the perfect angle to get her photograph. It's an expedition she would have been hesitant to take but for the rugged performance of her Subaru Forester. The outing pays off, as a flock of thousands burst into flight across the majestic plain. It's a journey made possible by the adventurous spirit that resides in every Subaru and the people that love them.

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From SMNY:

Pretty much every shot was "bird free" when we started. Steve Jess at the Whitehouse carefully selected stock footage elements that were then knitted together in post. This "cast of thousands" was created by Sean Broughton, Phil Akka and newly arrived former A52 artist, Kirk Balden.

Every element was a different film or video stock, a different grade and a different format ranging from 2k, HD and NTSC - all of which had to be married together in Flame. "The spot had to look completely seamless, as always, but we were very pleased with the result here. No one has spotted that any shot had work done to it, let alone every shot."

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The Creds:

Client: Subaru

Spot Title: Fly Out

Air Date: July 2008 Agency: Carmichael Lynch

ECD: Jim Nelson

AD: Randy Hughes

Copywriter: Karen McKinley

Producer: Brynn Hausmann Prod Company: Independent Media

Director: Scott Hicks

DP: Wally Pfister

EP: Susanne Preissler Post/Effects: Smoke & Mirrors/NY

CD/Lead Flame Artist: Sean Broughton

Flame Artists Phil Akka, Kirk Balden

Flame Assistant: Stephanie Isaacson

EP: Celest Gilbert

Senior Producer: Paul O'Beirne Editorial: The Whitehouse

Editor: Steve Jess

Producer: Melanie Klein Music: Asche & Spencer

About SMNY:

New York and London-based design, animation and VFX studio, Smoke & Mirrors was founded by Creative Director/VFX Artist Sean Broughton (NY), Penny Verbe (UK) and Mark Wildig (UK). A creative and artist-driven company synonymous with vision and originality since its inception, Smoke & Mirrors has consistently succeeded because of its collaborative approach and ability to build lasting creative relationships with directors, producers, agencies and clients alike. Production in the New York office is lead by Managing Director Jo Morgan and Executive Producer Celest Gilbert. Diverse projects range from work on the Harry Potter and Bond film series, to commercials campaigns for Mercedes, Burger King, Miller Lite and Sirius. Recent music vid clips include Feists 1 2 3 4, and I Feel It All. Each office is fully networked together with complementary systems allowing the companies to share resources, expanding local capacity. Close involvement with hardware and software manufacturers and developers has kept Smoke & Mirrors at the forefront of innovation and technology.

For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) |