Publish date:

Falls Church, VA and Richmond, VA – In a continuation of their recent expansion, SmithGifford, the award-winning, full-service advertising agency, has named Fred Krazeise Director, Interactive Strategies, it was announced today by company President Matt Smith. In his new post, Fred Krazeise will work with SmithGifford clients on strategy, development and execution of direct marketing initiatives across all Web-based channels including Search Engine Marketing, email, social networking and advertising/media, to name a few. Krazeise will work directly with Matt Smith and his partner Bruce Gifford. “SmithGifford has made a huge push into online marketing/advertising and are now able to do online work while applying all the branding skills we are known for. We brought Fred on board to help our customers build and manage online marketing campaigns of all kinds: search, banners and other forms of online advertising, affiliate and loyalty programs, email, viral video, and whatever’s next,� explained Matt Smith. Fred Krazeise brings more than 20 years of B2B and B2C marketing experience to SmithGifford. Since 2005, he has worked as an independent, strategic marketing consultant to Internet, high-technology, market research and software services companies. Prior to starting his own firm, Krazeise was Vice President, Marketing and Product Planning for Sharp Electronics. At Sharp, he was responsible for the product marketing of Sharp’s entire professional line of home office products. He also brought Sharp into the 21st century by launching its first online store,

. Fred Krazeise makes his home in Herndon, VA. About SmithGifford: SmithGifford is an award-winning full-service advertising agency headquartered in Falls Church, VA, just outside Washington, DC, with a second office in Richmond, VA. Over the last six years the creatively-focused agency has attracted a handful of carefully selected clients who want to build strong brands using highly creative thinking. The company’s portfolio includes high-profile work for both regional and national clients including Roy Rogers, National Archives, AOL, Discovery Channel Stores, Virginia Lottery, Centex Homes, American Trucking Associations, SourceFire, Voxant, Approva, Titan America and Brown’s Car Stores. SmithGifford is located at 106 West Jefferson Street, Falls Church, Virginia 22046; Phone 703.532.5992; Fax 703.532.8011.


is located at 140 Virginia Street, Suite 301, Richmond, VA 23219. For more information or to see a reel contact Matt Smith at

and visit the agency’s website at




Immersive Digital Experiences Alliance (IDEA) to Create Specifications for Next-Gen Immersive Media, Including Light Field Technology

The Immersive Digital Experiences Alliance (IDEA) will launch at the 2019 NAB Show with the goal of creating a suite of royalty-free specifications that address all immersive media formats, including emerging light field technology. Founding members, including CableLabs®, Light Field Lab Inc, Otoy, and Visby, created IDEA to serve as an alliance of like-minded technology, infrastructure, and creative innovators working to facilitate the development of an end-to-end ecosystem for the capture, distribution, and display of immersive media.


NextRadioTV Deploys Extensive MediorNet Routing Solution From Riedel Communications

NextRadioTV has deployed a large-scale MediorNet real-time signal network from Riedel Communications to serve as the backbone for the broadcaster's brand-new audiovisual infrastructure. The 204-node MediorNet system has been installed in the new NextRadioTV facilities on the Paris campus of the Altice Group, which acquired NextRadioTV in 2016, to support signal distribution, routing, and processing over a single decentralized real-time network.