Falls Church, VA and Richmond, VA â€“ In a continuation of their recent expansion, SmithGifford, the award-winning, full-service advertising agency, has named Fred Krazeise Director, Interactive Strategies, it was announced today by company President Matt Smith. In his new post, Fred Krazeise will work with SmithGifford clients on strategy, development and execution of direct marketing initiatives across all Web-based channels including Search Engine Marketing, email, social networking and advertising/media, to name a few. Krazeise will work directly with Matt Smith and his partner Bruce Gifford. â€œSmithGifford has made a huge push into online marketing/advertising and are now able to do online work while applying all the branding skills we are known for. We brought Fred on board to help our customers build and manage online marketing campaigns of all kinds: search, banners and other forms of online advertising, affiliate and loyalty programs, email, viral video, and whateverâ€™s next,â€? explained Matt Smith. Fred Krazeise brings more than 20 years of B2B and B2C marketing experience to SmithGifford. Since 2005, he has worked as an independent, strategic marketing consultant to Internet, high-technology, market research and software services companies. Prior to starting his own firm, Krazeise was Vice President, Marketing and Product Planning for Sharp Electronics. At Sharp, he was responsible for the product marketing of Sharpâ€™s entire professional line of home office products. He also brought Sharp into the 21st century by launching its first online store,
. Fred Krazeise makes his home in Herndon, VA. About SmithGifford: SmithGifford is an award-winning full-service advertising agency headquartered in Falls Church, VA, just outside Washington, DC, with a second office in Richmond, VA. Over the last six years the creatively-focused agency has attracted a handful of carefully selected clients who want to build strong brands using highly creative thinking. The companyâ€™s portfolio includes high-profile work for both regional and national clients including Roy Rogers, National Archives, AOL, Discovery Channel Stores, Virginia Lottery, Centex Homes, American Trucking Associations, SourceFire, Voxant, Approva, Titan America and Brownâ€™s Car Stores. SmithGifford is located at 106 West Jefferson Street, Falls Church, Virginia 22046; Phone 703.532.5992; Fax 703.532.8011.
is located at 140 Virginia Street, Suite 301, Richmond, VA 23219. For more information or to see a reel contact Matt Smith at
and visit the agencyâ€™s website at