Simon Cuff Appointed Chief Operating Officer at Digital Vision

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Stockholm, Sweden - 9th November, 2006 -

Digital Vision

, a leading developer of advanced digital media applications specialising in film and video solutions, today announced the appointment of Simon Cuff to the position of President and Chief Operating Officer. Cuff who joined Digital Vision upon the company‘s acquisition of Nucoda in early 2005 replaces outgoing President and COO Robert Ekström. The appointment will be effective immediately and Cuff will manage Digital Vision‘s worldwide team from its Soho, London office.

Simon Cuff co-founded Nucoda in 2000. The team performed R&D, product design, support and marketing work on Sony's Socrato project before embarking on the development of the Nucoda systems. Prior to founding Nucoda in 2000, Simon was a Senior Software Engineer and Product Manager for Avid Technology and Parallax Graphics System. Simon holds a Masters degree in Software Engineering from Imperial College, London University.

“Since Simon joined us he has driven and built the entire Digital Vision product range and business resulting in 2 years of high profile sales to worldwide post-production facilities and broadcasters,” comments Lars Taflin, Digital Vision‘s CEO. “With his business, product and customer expertise Simon is the right person to lead Digital Vision into its next stage of growth and profitability and to continue providing a range of products that enable the highest level of creativity and speed to the film and television industry.”

In addition, Chris Steele will be promoted to VP Product Development managing the company‘s entire product range and R&D team. Chris joined Digital Vision in 2005 and has worked at companies including Parallax Software, Avid Technology and Eastman Kodak, and most recently Director of UK Operations for OMG plc.

Digital Vision provides innovative image restoration, enhancement, colour correction and data conforming systems that major movie studios, television networks and post-production facilities use to produce and enhance feature films, TV programs and commercials. The company‘s Nucoda product line provides a strong suite of products for the burgeoning digital intermediate 2K/4K market. The company‘s award-winning products are a standard of the media & entertainment industry and are deployed at top facilities around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with two wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California, and Digital Vision UK in London, England. The company maintains its global presence through a network of qualified distributors. Digital Vision is listed on the Stockholm stock exchange. For further information, go to

www.digitalvision.se

. All trademarks used herein, whether recognized or not, are the properties of their respective companies.

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