Seth Rubenstein Joins ihiji as Director of Sales and Business Development; Begins Eight-City ihiji invision Outreach and Education Tour on August 15th, 2011

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Austin, TX – August 15, 2011 – ihiji, creator of the award-winning, cloud-based remote monitoring and service contract solution invision, today announces the appointment of industry veteran Seth Rubenstein as Director of Sales and Business Development. Rubenstein, most recently with D-Tools, imparts a decade-plus of enterprise software sales experience. This valuable addition to the team coincides with the debut of ihiji’s latest game-changing solution, the INV-APP-500, which is a new low-cost, energy-efficient remote monitoring appliance and sold as part of the invision solution. “The timing of both tactical achievements, the acquisition of Seth, with his iconic presence in the market and masterful relationship building skill, aligned with the introduction of our unparalleled technology, cements our company’s invision solution as the clear market leader,” said David Rench, one of the ihiji co-founders. Today, Rubenstein kicks off his three-week, eight-city ihiji invision tour. The trip will bring education and support to dealers in their local markets, bolstering their knowledge base and establishing a strong foundation of success for each firm in this new and exciting category. The ihiji invision tour sets the stage for an exciting CEDIA Expo, where ihiji will not only demonstrate their solutions in booth #4732, but will also provide educational seminars for attendees and deliver next-generation prototype services for connected appliances, energy management systems and more, also seen in the 2011 Future Technology Pavilion, booth #4754. Rubenstein’s ingenuity is rooted in his devotion to the positive and holistic development of the Electronic Systems Contractor industry. “His client-centric approach to customer care is what captured our attention,” furthered Rench. “Seth rarely seems to meet a stranger, and when he does, they don’t seem to stay that way for long! That, plus his multiple years of volunteerism really elevated him as the ideal target – we could not have asked for a better fit.” Seth has held concurrent appointments for over five years, including a recent term as Chairman of CEDIA University’s College of Customer Relations, and as Vice-Chair of the highly impactful CEDIA Management Conference. In 2008, he was honored as CEDIA’s Manufacturer Volunteer of the Year and remains committed to initiatives that continuously raise the stature and prosperity of the entire ESC community. Those interested in joining the ihiji invision community, establishing business-stabilizing proactive recurring revenue streams and improved customer loyalty, or for an advanced preview of the INV-APP-500 appliance, are encouraged to contact Seth Rubenstein directly by writing to

seth@ihiji.com

or by calling (512) 538-0520. ihiji Media Contact: Katye McGregor, 425-374-8930,

k.communications@yahoo.com

### About ihiji ihiji, the leading residential systems monitoring company, provides invision, a simple-to-use, yet robust remote systems monitoring and network support solution that enables proactive client system performance management for Electronics Systems Contractors. ihiji develops partnerships with dealers and industry manufacturers to offer inspired solutions for complicated problems, increasing both end-user satisfaction and dealer profitability. Led by a team with a rich history as futurists and technologists, the company boasts a unique background comprised of computer and electrical engineering, research and development, information technology, computer programming, and graduate-level business experience. Follow ihiji on Twitter and on Facebook, and learn more about the company online at

www.ihiji.com

. ###

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