New York, NY – November 30, 2016 –Adorama, one of the world’s largest photography, video, audio, imaging and electronics retailers, is excited to announce Scott Borrero has been named the very first winner of the inaugural season of “Top Photographer with Nigel Barker,” AdoramaTV’s brand new web series competition pitting five photographers against one another in a series of challenges to prove they had not only the skills, but the vision to become Top Photographer.
In the first season of “Top Photographer with Nigel Barker” presented by Adorama and sponsored by Canon, five contestants, hand-picked by Nigel Barker himself – Andrew Kearns, Jamiya Wilson, Chris Palermo, Scott Borrero and Roxy Rodriguez – were put to the test, showing off their skills in sports, fashion, landscape and freestyle photography. The final challenge came down to Roxy Rodriguez and Scott Borrero in a two-part season finale. In the final episode, host Nigel Barker and guest judges Joe Zee (editor-in-chief and executive creative officer of Yahoo Style) and Coco Rocha (the world’s first digital supermodel) chose Scott Borrero to take the title of “Top Photographer.”
“It feels incredible really, though I don’t think it’s fully set in yet,” says Borrero of being named “Top Photographer.” “I feel I owe some thanks and gratitude to the other contestants; without them I don’t think I could have done it. Roxy, Jamiya, Chris and Andrew all had some part in my success, by believing in me. I just hope I can carry the title of ‘Top Photographer’ with grace and exhibit the same characteristics I admire in Nigel, who is the original Top Photographer.”
In addition to being named the first-ever “Top Photographer,” Scott Borrero will receive a grand prize valued at $50k, which includes a photography equipment package provided by Adorama, as well as a photo exhibition event in New York City hosted by Nigel Barker.
As the world’s fascination with photography in all its styles, genres and forms reaches fever pitch, the timing for season one of ‘Top Photographer” could not have been better. Nigel Barker comments, “With more than a billion people worldwide armed with a camera and making waves in the photography world via Instagram, Snapchat and the internet in general, there’s a real demand and appetite for knowledge on how to take a better shot. ‘Top Photographer’ set out to help fill that void by selecting five brilliantly talented shooters hand-picked from thousands of entries, to compete against one another to see who had the overall excellence to win the title of Top Photographer. Through a series of challenges, our contestants battled it out to prove that they have what it takes and that their signature style shone through.”
He continues, “I would like to congratulate all the contestants for working so hard and passionately like true professionals, with an extra special salute to Scott Borrero for making it to the top and doing so with true talent, grace and charm. I look forward to seeing all our contestants go from strength to strength, and to season two as we grow the ‘Top Photographer’ community!”
“The premier season of ‘Top Photographer’ brought us five incredibly talented photographers, each of whom brought their own unique flavor to the competition,” comments Lev Peker, chief marketing officer, Adorama. “Audiences worldwide tuned in not only to learn from these contestants, but to support them on their respective journeys, and it was really exciting to witness the engagement across so many channels. We’re so proud of all our contestants, and want to congratulate Scott on his achievement in being named the first ‘Top Photographer.’”
The first season of “Top Photographer with Nigel Barker” featured influential photographers, models, editors, designers and social media mavens as guest judges, including supermodel Coco Rocha, fashion editor Joe Zee, sports journalist Ben Lyons, designer Pamella Roland, the social media masters behind Beautiful Destinations Jeremy and Tom Jauncey, and world renowned photographers David Bergman and Emily Soto.
“I had no idea the contest was going to be such a learning experience as it was, but I should have guessed with a host like Nigel,” states Borrero. “The best advice I can give the contestants for future seasons is to listen to EVERYTHING Nigel and the judges say, because when they say something, they’ve got a reason.”
On the responsibilities of being named “Top Photographer,” Borrero says, “I want to leave a legacy of inspiration that will hopefully bring positive change to the world. I want to be the greatest photographer/visual artist in the world, and winning ‘Top Photographer’ sure helps me on that path.”
“Top Photographer with Nigel Barker” season one is available now to watch in its entirety any time on YouTube and AdoramaTV. Tune in now to the behind-the-scenes action on “Top Photographer with Nigel Barker.”
Meet Scott Borrero in New York City on November 30th
On Wednesday, November 30th, Adorama will host a meet and greet with Scott Borrero, the winner of season one of “Top Photographer with Nigel Barker” at the Adorama store, located at 42 West. 18th Street in Manhattan.
About Scott Borrero
Scott Borrero is a commercial photographer and social media influencer based out of San Francisco, CA. The 29-year old photographer, whose current clientele includes Nike, Canon, Jeep, Ram, the Holiday Inn, Lexus, and more, first attended California State University, Long Beach for marketing.
After leaving Cal State, he enrolled at the Academy of Art SF where he studied photography for two years. During his time at AAU, Scott landed a six-month unpaid internship for a fashion startup which eventually had him take on the role as their head of photography. He held that position for two years until April of 2014, when Scott went freelance.
Since then Scott has been working and traveling (to Spain New Zealand, Indonesia and Norway among other places) practically nonstop.
About Nigel Barker
Nigel Barker is an internationally renowned photographer, author and filmmaker. Best known for his participation on America’s Next Top Model with Tyra Banks, Barker has created a prominent presence in the fashion and entertainment industry. He currently is the host of a weekly radio show called SiriusXM’sGentleman’s Code as well as the host of Oxygen’s The Face with Naomi Campbell. Drawing on his many years of experience, Nigel has published two books: The Beauty Equation and his latest book, New York Times best-seller, Models of Influence. After 20+ years in the industry, Barker is definitely one of the ultimate influencers in the photography world.
About Top Photographer
“Top Photographer with Nigel Barker,” sponsored by Canon, is a web series competition that will air on AdoramaTV featuring five hand-selected photographers from across the nation competing in photo challenges for the chance to become the next Top Photographer. Each episode will feature a new photography challenge focused on a different genre of the medium.
Premiering on AdoramaTV on November 1, 2016, the finale of “Top Photographer with Nigel Barker” – airing on Tuesday, November 29th at 7pm – will conclude with the final two contestants competing for the title and grand prize, valued at $50k, which includes a photography equipment package as well as a photo exhibition event in New York City hosted by Nigel Barker.
With more than 54 million views and half a million subscribers since debuting on YouTube in 2010, AdoramaTV is the preeminent source for videos related to the photography, film and music community. Of course we have new product releases and gear reviews, but what sets AdoramaTV apart is how we connect with our viewers to deliver engaging content, which includes the flagship AdoramaOriginal series “Through The Lens”; “Breathe Your Passion with Vanessa Joy”; “2-Minute Tips with David Bergman”; and “Exploring Photography with Mark Wallace.”
ADORAMA: More Than a Camera Store
Adorama is more than a camera store – it’s one of the world’s largest photography, video, audio and computer retailers. Serving customers for more than 40 years, Adorama has grown from its flagship NYC store to include the leading online destination for imaging and consumer electronics. Adorama’s vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix; resources and gear for photographers, filmmakers, production studios, broadcasting and post houses, and recording artists through Adorama Pro; pro equipment rental at Adorama Rental Company; and the award-winning Adorama Learning Center, which offers free creative education in online channels such as the popular Adorama TV.
Adorama is listed as one of the top five electronics retailers by Consumer Reports, “Best of the Web” by Forbes.com, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants. Visit ADORAMA at www.adorama.com.
Zazil Media Group
Scott Borrero's Winning Image