Scharff Weisberg Supports Star Studded Event At The Solomon R. Guggenheim Museum - Creative Planet Network

Scharff Weisberg Supports Star Studded Event At The Solomon R. Guggenheim Museum

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Scharff Weisberg (SWI) provided video support and display for “Right You Are (If You Think You Are),� a 90-minute live restaging by Francesco Vezzoli of Nobel Laureate Luigi Pirandello’s 1917 play at the Solomon R. Guggenheim Museum in New York City. The play, which explores the fundamental ambiguity of truth, featured a star-studded cast -- Cate Blanchett, Natalie Portman, Peter Saarsgaard, Abigail Breslin , Dianne Wiest, Elaine Stritch, Ellen Burstyn, David Strathairn and Marcus Carl Franklin-- and an equally celebrity-filled audience. Vezzoli’s first ever live performance was commissioned for PERFORMA 07. Most of the actors involved read from scripts in the rotunda of the museum with the audience around them on the ground floor. Additional members of the audience were on the museum’s ramps and in the theater in front of two large screens. Blanchett was seated on the small stage in front of the screens. SWI client CommonWealth supplied 12 small “cigar� cameras, which were trained on the actors and locked off. Eight cameras captured tight shots of the performers while the others captured wide shots of the stage, audience and actors. Those cameras, plus two additional ones, were fed into an Encore 4 ME system from SWI then sent out to the theater’s two large screens as either an eight-way split or a single camera shot. SWI also iso-recorded 13 of the cameras plus the two screen feeds on 15 Sony PVW-2800 Beta SP decks. “We used the Encore system so we could provide a cleaner, better-looking feed to the theater as well as dissolve between looks and have a preview monitor for our client’s confidence,� explains SWI's TJ Donoghue. “The record end was a challenge, feeding audio and time code to 15 decks at once. We also sent time code and video black burst to the audio department so the audio iso records will be easily edited with the video in post.� An extra hurdle for SWI was the fact that the museum remained open to the public until four-and-a-half hours before show time. “We set the show over night Friday night, rolling back what we could to leave the museum ready for the public on Saturday,� Donoghue recalls. “Saturday afternoon we came back and setup again and were ready for the show by 10 pm.� “Right You Are (If You Think You Are)� was produced by Gagosian Gallery in New York and coproduced by PERFORMA in collaboration with the Solomon R. Guggenheim Museum. Scharff Weisberg and Video Applications, firms with extensive histories in the presentation and staging markets, recently announced a co-ownership agreement. While continuing to operate independently the two companies work together strategically to provide clients with state-of-the-art audio, video and lighting equipment and services. With a strong presence on both coasts Scharff Weisberg and Video Applications are able to deliver a large array of cost-effective services on a national level. For more information, call 718-610-1660 or visit our website at

www.swinyc.com

. For more information on Video Applications, visit

www.videoapps.com

.

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