Sandvertising: Ad Industry Reps Harness the Power of NY Ad Production Community for Hurricane Sandy Relief Efforts

Author:
Publish date:

[caption id="attachment_47014" align="aligncenter" width="300" caption="(L - R): Shirley Ramos, Rasha Clark, Oritte Bendory, Jenny Karakaya and Nancy Kagan"]

[/caption] Five advertising women have established Sandvertising, a collective of advertising professionals, working in conjunction with various established relief groups to help the thousands affected by Hurricane Sandy and to organize resources and trips out to devastated areas.

The initiative was launched on November 6th by Rasha Clark, Executive Producer at Goodpenny; Jenny Karakaya, Freelance Producer, Shirley Ramos, Director of Business Development at Pulse Music; Oritte Bendory, Director of Business Development at GARTNER; and Nancy Kagan, Executive Producer at Republic.

All communications, requests for donations, and volunteering opportunities are coordinated via a dedicated Facebook page:

http://www.facebook.com/Sandvertising

“The idea came about when a few of us volunteered the first weekend after the storm, and we realized the need for stronger organization for people wanting to help,” explain the Sandvertising founders. “We wanted to act as a resource for others and pass on relevant and timely information. As five women in advertising, we felt that mobilizing the ad industry was where we’d have the biggest reach and impact.”

Through personal outreach to ad agencies, production companies, vendors and others, Sandvertising has already enlisted help from various entities, including, BBDO, JWT, Razorfish, Grey, Anomaly, McGarry Bowen, MPC, Imagery Lab, D2 Brands, Uproar and the Associated Press, as well as a network of freelance directors, editors, producers, graphics artists, and designers.

Social media has also had a huge impact on Sandvertising’s efforts with the organizers scouring other sites, Twitter and Facebook updates to gather information on where their help is most needed, and then sending out a call to action even to those who don’t live in New York or surrounding areas.

Relief efforts to date include “missions” to affected neighborhoods, having a constant presence on the ground to see where the greatest needs are on a daily, if not hourly, basis and coordinating with other organized groups.

One Federal Emergency Management Agency (FEMA) rep comments, “In my 15 years in working with FEMA, I've never seen such an organized and concerted effort from the community to help.”

“We’ve applied our same principles of connecting talent and producing work in advertising to Sandvertising,” say the founders. “Our goal is to align volunteers with the work that needs to be done. We’ve raised money, provided food, collected supplies and clothes, assessed needs, and given many hours of manpower and manual labor.”

Sandvertising is currently organizing a toy drive, and hopes to sustain their outreach throughout the winter until those areas affected by Sandy are restored to some semblance of normalcy and the residents have safe living conditions.

“As long as there is a need, we will help in whatever capacity we can,” concludes Sandvertising.

To help, please visit:

http://www.facebook.com/Sandvertising

Related

Litepanels-GeminiBracket

Vitec Production Solutions at the BSC Expo

As a BSC patron, Litepanels is pleased to be showcasing our award-winning lighting kits to attendees of the BSC Expo, alongside our highly-regarded sister brands OConnor and Anton/Bauer. The Expo is an important industry event for those in film and television, providing gaffers, cinematographers, producers, and more with a great opportunity to demo all of the latest gear and learn new production techniques. Our award-winning Gemini was developed thanks to the valuable feedback from world-leading DoPs — many of whom are part of the BSC — and we are proud to support BSC members whenever possible in their quest to create and capture exceptional content.

Yamaha_UC_CS-700-App

Yamaha UC Transforms the Meeting Experience at ISE 2019

Yamaha Unified Communications is ensuring customers hear every word in any meeting environment on stands 11-F120 and 11-G120 at Integrated Systems Europe (ISE) 2019, Feb. 5-8. Attendees will be able to experience Yamaha UC's lineup of purpose-built UC solutions that address the full range of collaboration use cases.

BenQ_HT9060

BenQ Launches Premium CinePro Series 4K UHD HDR Home Cinema Projectors

BenQ, an internationally renowned provider of visual display solutions, today announced the availability of its HT8060 and HT9060 CinePro 4K UHD HDR home cinema projectors. Leveraging BenQ's CinematicColor technology and the latest DLP chipset, the new engines are the industry's first sub-$10K installation projectors to deliver true 4K high dynamic range (HDR) with authentic cinematic reproduction that makes viewers feel as if they've been transported to the cinema.

J+P_Globe-md

Just Add Power Ultra HD Over IP System Installed in New Boston Globe Headquarters

Just Add Power (J+P), a leader in Ultra HD over IP video distribution, announced that its scalable platform was successfully installed at the new headquarters for The Boston Globe. Commissioned to select a video distribution system that could drive and support the news organization's requirement for real-time access and switching of current video news, AV firm Maverick Integration installed J+P's cutting-edge, modular AV over IP system, allowing the organization to leverage its IP infrastructure to distribute HD video affordably to nearly 80 displays and 20 collaboration suites in the new facility.