Roger Celebrates First Anniversary with Expansion into New Space and High Profile Projects

Publish date:

Los Angeles, CA, November 20, 2006 - Currently celebrating its first year anniversary, “Roger,” a broadcast, advertising and design studio founded by Creative Directors Vasil Hnatiuk, Terence Lee and Mark Yamamoto, has expanded into a new space in Downtown Los Angeles. Roger, signed with The Ashy Agency since its inception, has developed major client relationships and has completed numerous, high profile projects during its successful first year. (Please see for more information.)

“Being represented by The Ashy Agency definitely gives us an edge.” Vasil Hnatiuk said. “We have a great relationship with Brett - he‘s been a friend for years. His experience in the industry gives us access to an invaluable resource of knowledge and advice.”

Since its launch, Roger‘s high profile projects have included:

** “The Comedy Central Roast of William Shatner:” Says Terence Lee: “One challenge for us on this project was to diverge our graphics from the ‘Star Trek‘ stereotype. We created a Shatner cocktail using his trademark humor plus personality with a Rat Pack styling. It was challenging to not focus on Shatner‘s role as ‘Captain Kirk,‘ but luckily we had a lot of great material to use. The final spot runs the gamut of his career without being overly serious. Shatner makes us happy!”

** “Dancing with the Stars” for ABC: Says Vasil Hnatiuk: “For this project, we took a reality based show and infused it with a cinematic aesthetic. We based the show logo and graphics package on glamorous movie posters. The concept had a sophisticated simplicity that had broad appeal. We worked closely with the ABC team who gave us insight into the brand. They are a pleasure to work with.”

** VH1‘s “Ice-T‘s Rap School:” Says Mark Yamamoto: “This project called for a combination of prep school with a hip-hop aesthetic. We worked with the creative team at Vh1 to design a dynamic look that had not been seen on their network. By taking a music video approach to the graphics package, we successfully illustrated the show‘s personality. It was a dream come true to work with hip-hop legend Ice-T.”


Roger‘s unique approach to working with clients begins with loud and clear communication. The name Roger refers to the expression “Roger” or “Roger that” meaning “Your message has been received and understood.” The Roger team first collaborated as designers at G4 Network. Mark Yamamoto said, “At G4, we learned about the inner-workings of a network. We know how to consistently deliver projects that in-house teams can understand, update, and modify.”

The Roger team infuses optimism, enthusiasm and energy into every project they undertake. The result: spirited design derived from eclectic influence. Roger that!


MARK YAMAMOTO - Creative Director:

A graduate of the Otis College of Art + Design, Mark studied under professors Michael Schrier and Jim Starrett where he gained great passion and respect for color, composition, form, and space. Mark‘s inherent personal style is derived largely from his German and Japanese heritage. He finds inspiration in film, fashion and fine art. Mark enjoys research and experimentation.

VASIL HNATIUK - Creative Director:

Vasil‘s personal style is strongly influenced by his youth in the Soviet Union: Soviet art and design, Ukrainian and Russian folk art, Polish film posters and Soviet cartoon animators such as Yuri Norstein and Fyodor Khitruk. While attending Savannah College of Art + Design, Vasil was inspired by Alan Schechner, Jeremy Moorshead, and Alessandro Imperato. Their lectures on early motion design helped Vasil understand the history and evolution of the industry. These three British professors helped him form his creative approach to projects.

TERENCE LEE - Creative Director:

Growing up in Michigan and skating on dirt roads prompted Terry to move to the concrete paradise of San Francisco. In addition to the perfectly waxed marble benches, he fell in love with all things related to art and design. After film school, Terry sought out the most creative avenue to express himself. His continuing search for creative outlets brought him to Roger.


Media Contact:

Dan Harary

Asbury Communications PR


Roger is Represented By:

The Ashy Agency




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