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Rob Hummel Joins Post Logic Studios as CEO; Larry Birstock Becomes President, Prime Focus Global Integration

Post Logic Studios, a division of Prime Focus, announced today that industry veteran Rob Hummel has joined the company as CEO. Rob replaces the position vacated by Larry Birstock who is moving into an international role within the organization as President, Prime Focus Global Integration. Hummel joins Post Logic from DALSA Corporation where he served as the President of Digital Cinema, chartered with introducing the company’s 4K camera to the motion picture industry.

“Rob’s deep industry experience and long-standing relationships with Hollywood studios will be an enormous asset to Post Logic Studios and the Prime Focus companies,� said Namit Malhotra, founder and global CEO, Prime Focus. “We’re also thrilled that Larry has moved into a strategic global role within Prime Focus to help us more tightly integrate sales and operations across facilities in India, the UK, Canada and the US.�

“I’m very excited to be joining Prime Focus at this time. Post Logic is poised to begin taking full advantage of their global network of facilities that will enable us to provide our clients the best quality at the greatest value. Having access to Prime Focus Group’s post and VFX facilities in India and Canada will enable us to leverage cost savings for our clients that have been previously unheard of,� said Hummel. “I look forward to working closely across companies to deliver Hollywood clients the greatest quality and value for their film, television, DVD and digital projects.�

“With a rapidly changing economic picture, having a company with a worldwide reach, and talent and technology available at different price points provides our clients with unique set of choices,� explained Birstock. “In my new role, I will work towards making that global value proposition accessible to clients worldwide.�

Prior to his tenure with DALSA, Hummel served as Senior Vice President, Production Technology at Warner Bros. While there, he oversaw award winning digital restoration work on such films as “Gone With The Wind� and “The Wizard of Oz.� Before joining Warner Bros., Rob held positions as Sr. Vice President, Digital Cinema for SONY Corporation of America, Executive Vice President, Digital Development for Technicolor, and as Head of DreamWorks Animation Technology, he oversaw the building of the Animation Technology infrastructure. At the Walt Disney Studios Rob held positions in post production, Imagineering, and TV Animation.

Rob began his career as Director of Production Services for the professional film division at Technicolor Laboratories, worked at Douglas Trumbull’s visual effects company, during “Blade Runner,” and was a post production supervisor on “TRON.â€?

Rob is an associate member of the American Society of Cinematographers, and has hosted several seminars on motion pictures at venues ranging from the Academy of Motion Picture Arts and Sciences to London’s National Film Theatre. In his spare time, he has taught classes at the University of Southern California (USC) and the University of California, Los Angeles (UCLA).

About Post Logic Studios

A leader in digital intermediate and feature film restoration, Post Logic Studios is a part of the Prime Focus Group family, an integrated global network of visual effects and post-production companies servicing clientele around the world with technologically advanced facilities in Hollywood, New York, London and India. With access to hundreds of talented visual effects and 3D artists from within Prime Focus Group, Post Logic has continued to expand into new and emerging arenas within the post-production realm, providing unmatched digital intermediate, digital mastering, editorial assembly, restoration, visual effects and audio post production services to feature film and television clients from its flagship Hollywood facility and Manhattan-based satellite, Post Logic Studios N.Y. For more information, please visit

or call 323-461-7887.