Vancouver, B.C. â€“ May 30, 2008 - ReBoot, the groundbreaking classic series which is being reinvigorated for a new generation by Rainmaker Entertainment, has won the New Media BC Digital Campaign PopVox Award for its digital marketing campaign. The campaign, which was developed in conjunction with Zeros 2 Heroes Media, debuted in July 2007 and utilizes the latest technology to take advantage of web 2.0 applications. The ReBoot relaunch began with a series of writers pitching ideas with one being chosen to work with Rainmakerâ€™s animation team to create a comic that would evolve with the help of ReBoot fansâ€™ ongoing input. The new ReBoot comic will premiere on the official website
, debuting on Friday, May 30th at 12:01am. â€œWinning the PopVox award for our ReBoot relaunch is terrific,â€? says Paul Gertz, Executive Vice President of Rainmaker Entertainment. â€œIt validates what weâ€™d already realized: that ReBoot is as vital today as it was cutting edge 14 years ago when it first came on the scene. Weâ€™re very excited about the creative direction the property is following with the comic thatâ€™s about to be unveiled, and the feature film thatâ€™s starting up right after.â€? The winning ReBoot comic, entitled "Paradigms Lost," was the brainchild of Jeff Campbell (writer), Shea Wageman (producer), Shaun Martens (artist), and Kelly Schmidt (designer). In the comic, two mortal enemies, the heroic Guardians and merciless Codemasters, set aside their differences to battle a viral outbreak that threatens the stability of cyberspace. Will the unlikely allies cooperate - or stab each other in their backups? The concept was chosen from ideas presented by five undiscovered writers who worked with the professionals at Rainmaker to develop their individual and separate pitches for the beloved series' new storyline. The winning team was selected October 1, 2007. Throughout the continuing process, Rainmaker, in alliance with Zeros 2 Heroes, a social network for fans of comics, drew upon the fan base to help drive the creative while empowering the fansâ€™ voices in the comicâ€™s direction. ReBoot is also being redeveloped as a trilogy of feature length films by Rainmaker. Jon Cooksey (The Collector, Rugrats, Outer Limits) has been signed to write the script for the first feature. About ReBoot ReBoot, produced by Mainframe Entertainment, was the first computer animated TV series produced in the world. Originally seen on North American television in September of 1994 (more than a year before the release of Toy Story) on YTV in Canada and on ABC Television in the U.S., the series ran four seasons (47 half-hour episodes) and was eventually seen in over 70 countries around the world. The show remains one of YTVâ€™s top-rated programs and garnered impressive U.S. audiences in a daily strip on the Cartoon Network. The success of this series helped establish Mainframe Entertainment (now Rainmaker Entertainment) as one of the pre-eminent computer animation studios in the world.
About Rainmaker Entertainment Rainmaker Entertainment Inc. is one of the most successful and prolific producers of CG animation and currently has over 350 employees based in Vancouver, Canada. Originally established in 1993 as Mainframe Entertainment, Rainmaker has produced close to 40 feature-length films based on top international brands such as Barbie, Hot Wheels, Spider-Man, Casper, Popeye, Tony Hawk, Stuart Little and Inspector Gadget and more than 250 half-hours of CG animated television including ReBoot, Transformers: Beast Wars, Action Man and Heavy Gear. Rainmaker has produced projects for Sony, Mattel, Lionsgate Home Entertainment, Electronic Arts and MTV. In addition to garnering many prestigious awards for their work, Rainmaker productions have generated more than $500 million in video sales. Currently in production at Rainmaker: Escape From Planet Earth, a theatrical feature with The Weinstein Company: an animated sequel to The Nutty Professor; and new installments in Mattel's Barbie and Max Steel franchises.
About Zeros 2 Heroes Media Zeros 2 Heroes Media, the "People's Publisher," is a Vancouver-based social media company best known for creating Zeros2Heroes.com, a thriving social network that connects thousands of creators, producers and fans of comics in a collaborative and creative environment. Leading a movement to revolutionize how comics are created and how they reach a mainstream audience, Zeros 2 Heroes members are given the latest web 2.0 tools to showcase their own work or rate, debate and approve the content of others. Part of the Zeros 2 Heroes mandate is to give its members a voice in shaping the ideas of entertainment studios. Zeros 2 Heroes members recently teamed with Rainmaker Entertainment to redevelop ReBoot, the classic animated episodic television series, into a trilogy of feature-length films.
### Media Contacts: Rita Cahill Ellen Pasternack 604.714.2600