Publicis New York & Anonymous Content Build Strong for Maytag

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The Brief:

Mac Carter of Anonymous Content gets to the point for Maytag in this enlightening :30 via Publicis New York aptly titled, Monster Truck.

"Maytag's are built tough. And, frankly our Maytag Repairman is bored out of his mind with nothing to fix," said Rob Feakins, President/Chief Creative Officer of Publicis New York. "So, he has turned his attention to putting them to some outlandish tests. Will you ever need to drive a monster truck over your Maytag washer while doing a load of whites? Uh, no. But it's nice to know the Performance Series can withstand anything you throw in it or on top of it."

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The Creds:

Client: Whirlpool Corporation
Brand: Maytag
Spots Title: Monster Truck
Air Date: October 2008

Agency: Publicis New York
Chief Creative Officer: Rob Feakins
SVP, CD: Ed Han
Copywriter: Todd Feitlin
AD: Jenny Yang
Producer: Brantley Aufill
Account Management: Lisa McQuiston

Music: Yessian

Sound Design: Final Cut NY
Sound Designer: Terressa "TTT" Tate @ Final Cut NY

Prod Company: Anonymous Content
Director: Mac Carter
EP: Cassie Hulen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Richard Berman
Production Supervisor: Alex Fisch

Editorial: Final Cut NY
Editor: Akiko Iwakawa
Producer(s): Rana Martin, Summer Raymond

Telecine: The Mill NY
Colorist: Damien Van Der Cruyssen

Shoot Location: Downey Studios, Downey, CA

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About Anonymous Content:

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

About Publicis:

Publicis USA is part of Publicis Worldwide and a unit of the Paris-based Publicis Groupe S.A., the world's fourth-largest communications company. With worldwide revenues of $5.11 billion, it is among the fastest-growing communications companies in the world. Publicis New York clients include BMW, Coca-Cola, L'Oreal, Marriott, Maytag, Procter & Gamble, UBS and Zurich Financial.

For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) |

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