Production Company Perfect Weekend Builds on Impressive SXSW Wins; Enters Advertising/Branded Content Market With Comprehensive Reebok Project

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VENICE, CA -- On the heels of the dominant performance of two of their feature films at last month’s SXSW Film Festival, the six-year old production company

Perfect Weekend

-- founded by former ICM agents Justin Moore-Lewy and Charlie Mason -- has announced their arrival into the advertising/branded content production arena with a comprehensive global project for Reebok, helmed by director Peter Odiorne, that will break later this spring. Additionally, the LA-based company Content Media has acquired the international rights to “96 Minutes,” which it plans to take to the Cannes International Film Festival next month. ''96 Minutes'' -- an edge-of-your-seat thriller about a day in the life of four young people caught up in a terrifying car jacking, produced by Perfect Weekend -- was honored with a Breakthrough Performance award for its co-star Evan Ross. Its other SXSW entry, ''Natural Selection,'' a drama about a Texas housewife’s trip to reunite her dying husband with his illegitimate son, executive produced by Moore-Lewy and Mason, fared even better. The film took home the festival’s highest honors -- Best Narrative Feature and the Audience Award for Narrative Feature, as well as awards for Best Editing, Best Score/Music and Breakthrough Performance for its stars Rachael Harris and Matt O’Leary. ''We’re proud of '96 Minutes' and 'Natural Selection,' and that both the SXSW jury and the audience were moved by the films,'' Moore-Lewy says. ''Both films reflect the artistic quality and creative integrity that is Perfect Weekend’s calling card and we plan to bring that same aesthetic to our work outside of feature films.'' First up for the company outside the feature film realm is a global advertising/branded content project for Reebok, created in-house by Reebok and Perfect Weekend, and directed by Peter Odiorne. The complex multimedia assignment that has taken Odiorne to a myriad of locations all over the world will launch later this spring. ''Perfect Weekend prides itself on getting things done,'' Moore-Lewy adds. ''In Hollywood some will talk about making a film for years. We prefer to make them. We plan on bringing that same can-do spirit to our advertising/branded content work. And if our experience with Reebok is any measure, it’s an attitude that clients will respond positively to.'' In addition to ''96 Minutes'' and ''Natural Selection,'' Perfect Weekend’s current feature film slate includes Odiorne’s first feature ''The Greening of Whitney Brown,'' staring Aidan Quinn, Brooke Shields, Kris Kristofferson, which is set for release later this year; ''The Open Road,'' starring Jeff Bridges, Justin Timberlake and Kate Mara; ''Small Town Saturday Night,'' starring Chris Pine; ''Under Still Waters,'' starring Lake Bell, Jason Clarke, Clifton Collins Jr.; ''Sleepwalking,'' AnnaSophia Robb, Nick Stahl and Charlize Theron; and the documentary ''Branson.''

About Perfect Weekend:

Founded in 2004 by producers Justin Moore-Lewy and Charlie Mason, Perfect Weekend brings together the duo’s collective wealth of experience spent as agents at the renowned talent and literary agency International Creative Management in the early 90s, as well as their own individual film production and entrepreneurial accomplishments to form a visionary creative production company focused solely on telling great stories. From the start the company has found success with an eclectic slate of feature films, produced with passion and shrewdly marketed and distributed.

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