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IMMENDINGEN GERMANY, December 3, 2008 –


GmbH today announced the latest addition to its popular Adorage Effects Package – Adorage Effects Package 10 – Full HD Video Effects Generation. As its name suggests, Adorage Effects Package 10 includes hundreds of video effects and transitions from previous Adorage Effects Packages, now in Full HD resolution. Adorage Effects Package 10 allows editors working with HD footage the ability to have their effects and transitions in HD too. Adorage Effects Package 10 is the first effects package offered by proDAD with HD support. Editors working with SD footage can still take full advantage of the effects contained in Adorage Effects Package 10. proDAD has even created its own high performance codec for the rendering of effects and transitions, offering up to 40 percent faster rendering over other solutions.

Adorage Effects Package 10 now includes plug-in support for Adobe® Premier/Pro/Elements, AVID® Liquid, Canopus® Edius/NEO, Sony® Vegas/Vegas Pro, Corel/ULead® MediaStudio & VideoStudio Pro X2, and Magix Video Deluxe 15 NLE applications (previous effects packages required separate purchase of Adorage All-Plugins Collection at a cost of $29 U.S., now included with Effects Package 10). Adorage Effects Package 10 also offers a new, streamlined user interface, making the application easier to use. “Adorage for Pinnacle Studio� can also be enhanced with Effects Package 10 HD effects and its enhanced interface.

Adorage Effects Packages are a low cost way for video editors to add a wide range of high-quality effects and transitions to their video productions. Adorage has been widely popular among hobbyist video editors for years due its ease of use and low cost and is now attractive to the professional video editing community for the same reasons.

“proDAD is once again responding to the voice of the market,” said Andreas Huber, general manager of proDAD GmbH. “Our users have been asking to have Adorage support HD effects and transitions and our reply is Adorage Effects Package 10. This easy to use solution offers hundreds of high quality HD effects for use in wedding, family, sports, and holiday video productions at a price point that users can afford.â€?

Pricing & Availability
Adorage Effects Package 10 will retail for $99 with an introductory special for a limited time of $79. Adorage Effects Package 10 will be available starting in December at fine pro video resellers (retail boxed version), as well as an electronic download directly from the website Please visit

for full product information.

About proDAD

proDAD GmbH, founded in 1990, is dedicated to bringing high quality video effects plug-ins to the professional and hobbyist video editing markets. proDAD products have won numerous awards for providing spectacular results yet being easy to use. Other proDAD products include HEROGLYPH title/trailer animation plug in, VITASCENE video transitions, effects, and filters, and ADORAGE effects package.