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Primestream Joins SRT Alliance to Work Toward High-Quality, Low-Latency Internet Video Streaming for Remote Workflows

MIAMI — Aug. 24, 2020 — Primestream, a leading provider of asset management and automation software solutions for media production, today announced that the company has joined the SRT Alliance.

The SRT Alliance, founded by Haivision in April 2017, is focused on overcoming the challenges of low-latency live streaming by supporting the collaborative development of the SRT (Secure Reliable Transport) protocol. SRT is a free, open-source video transport protocol and technology stack originally developed and pioneered by Haivision that enables the delivery of high-quality, secure, low-latency video across the public internet. With more than 400 members in the SRT Alliance and widespread industry adoption, SRT is the fastest-growing open-source streaming project.

With its Media IO live ingest, playout, and transcoding solution, Primestream has delivered a simplified solution that enables operators to integrate SRT streams into live production and distribution workflows without ever having to touch baseband video. With Media IO, operators can ingest multiple SRT streams from IP encoders, remote surveillance cameras, or drones and monitor the sources without the use of video monitors or a routing switcher. Each stream can be transcoded in real time into house formats such as AVC, H.264, XDCAM, DNxHD, or ProRes, enabling editors to preview and edit live sources on the spot.

“IP-based stream production workflows are the wave of the future for all types of media enterprises, but a critical success factor is the ability to transport high-quality, low-latency video in a secure and reliable manner,” said Claudio Lisman, president and CEO, Primestream. “That’s why we are happy to be working with the SRT Alliance in its groundbreaking efforts to create an open-source video transport protocol and to introduce SRT solutions like Media IO.”

“We’re excited that Primestream is joining the SRT Alliance,” said Jesús (Suso) Carrillo, director SRT Alliance at Haivision. “By adding SRT into their suite of products, Primestream is providing its customers with flexible, robust, and easy-to-use tools to manage multiple streams from capture through to distribution.”

More information about Primestream and the company’s products is available at www.primestream.com.

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About the SRT Alliance
The SRT Alliance is a collaborative community of industry leaders and developers striving to achieve lower latency internet video transport by continuously improving SRT, an open source video transport protocol and technology stack. Originally developed and pioneered by Haivision, SRT optimizes streaming performance across unpredictable networks with secure streams and easy firewall traversal, bringing the best quality live video over the worst networks. Haivision was awarded an Emmy® for Technology and Engineering from the National Academy of Television Arts and Sciences for developing the SRT protocol. For more information about the project and how to join the SRT Alliance, visit srtalliance.org

About Primestream
Primestream is a leading provider of asset management, automation software, and workflow orchestration solutions for media and production operations that are scalable and highly configurable across markets, platforms, and infrastructures to ensure long-term flexibility and value. With a long history in media creation workflows, Primestream combines best-in-class technology with proven reliability to help optimize media creativity for enterprise, digital media, sports, and broadcast operations worldwide. Primestream products leverage deep expertise and insight into market trends and customer requirements to connect content creation, collaboration, asset management, production, and delivery together in an optimal workflow.

The Primestream software suite has been field-proven in a wide range of production facilities for many of the world’s leading broadcasters and corporations, such as Vice Media Group, Microsoft Production Studios, Cisco Global Television, NFL Networks, NFL Films, AT&T Sports, SunTV, Disney, New World Symphony, Verizon Media Group, Fortune Magazine, Time USA, Business Insider, USC Annenberg School for Communication and Journalism, MTG Sweden, Goldman Sachs, and many more.

More information on Primestream solutions is available at primestream.com or on Facebook, Twitter, and LinkedIn.

Product or service names mentioned herein are the trademarks of their respective owners.

Link to Word Doc: www.wallstcom.com/Primestream/200824Primestream-SRT_Alliance_MediaIO.docx

Photo Link: www.wallstcom.com/Primestream/Primestream-Asset_Management-SRT_Alliance-Logo.jpg
Photo Caption: SRT Alliance Logo

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