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Prime Focus Technologies enhances Adobe Premiere Pro CC Integration with its flagship product CLEAR Media ERP

Enables Work Order driven task management for Editorial, QC and Mastering

Los Angeles, CA (April 3 , 2018) – The integration of Prime Focus Technologies (PFT), the technology arm of Prime Focus and Adobe Creative Cloud marks the latest in PFT’s partner strategies that focus on product versatility and creative excellence. Built using CLEAR’s Work Order Automation capability, the enhancements with Adobe Premiere Pro CC panel enables Work Order driven task management for Editorial, QC and Mastering.

While CLEAR helps in managing content, workflows and tasks during the post production process, the CLEAR panel for Adobe Premiere Pro CC, part of the Adobe Creative Cloud, benefits video editors by allowing ease in content discoverability through search and filter, preview of low resolution files and quick file restoration of required segments for editing. What makes the enhancements significant is the management of Editorial, Mastering and QC tasks that use the Adobe Premiere Pro CC workflow. A special mention for sporting events where this Panel aids live playback to air, of stories built using a combination of segments of growing files from live video sources and archives.

Quality analysts can now access their QC Tasks from CLEAR Panels embedded within Premiere Pro and perform their job inside this enhanced solution. In an industry first, CLEAR Media ERP offers one tool to perform end-to-end QC operations on a single platform. This includes performing manual QC; reviewing AQC faults in Premiere Pro timeline; automatic QC data entry and high-resolution playback over SDI; QC override reviews in the Premiere Pro timeline; and content segmentation. The enhanced feature provides content creators with transformational capabilities that help decrease time-to-market and lower Total Cost of Operations (TCOP) by automating business processes around content and improved content management.

“We’re continually leveraging CLEAR with best-in-class production tools for improved media workflow efficiencies,” said Vimalesh Melwani, Vice President, Product Management at Prime Focus Technologies. “The integrated panel that PFT developed using the open APIs for Adobe Premiere Pro CC has given our customers easy access to media for editing, QC which improves workflow efficiencies, content security and creative enablement.”

“PFT has developed some unique enhancements for editors using Premiere Pro”, says Sue Skidmore, head of partner relations for Adobe professional video. “The CLEAR panel provides an intuitive interface to access MAM features which allows for increased productivity and better usability”.

Prime Focus Technologies will showcase the enhanced Adobe integration at NAB 2018 at booth # SL9605.

Think Automation. Think CLEAR.

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEAR™ for the Media & Entertainment (M&E) industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their TCOP by virtualizing business processes around content and managing the business of content better.

PFT works with major M&E companies like Disney, 21st Century Fox-owned Star TV, Hearst, Warner Bros., CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, A+E Networks, Tru TV, HBO, IFC Films, FX Networks, Miramax, CNBC Africa, TERN International, Sony Music, Google, YouTube, Novi Digital – Hotstar, Amazon Prime, HOOQ, Viacom’s Voot, Cricket Australia, BCCI, Indian Premier League and The Associated Press.

PFT is the technology subsidiary of Prime Focus, the global leader in M&E industry services. For more information visit: www.primefocustechnologies.com.

About Adobe:

Adobe is changing the world through digital experiences. Creative Cloud gives you the entire collection of Adobe desktop and mobile apps, from essentials like Photoshop CC to powerful post-production tools like Adobe Premiere Pro CC and After Effects CC. Together with Creative Cloud, you get unparalleled interconnected apps and services, as well as powerful integration between applications.

For more information, visit www.adobe.com

Press Contacts:

Ryan Lamarca
Account Supervisor
MediaMax for Prime Focus Technologies
rlamarca@mediamaxservices.com

T Shobhana
Vice President and Global Head
Marketing & Communications
Prime Focus Technologies
t.shobhana@primefocus.com

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