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Prime Focus Technologies Collaborates with GrayMeta, Empowering Media & Entertainment Enterprises with Better Decision Making Capabilities

Collaboration Enhances CLEAR™ Media ERP Suite’s Artificial Intelligence (AI) / Machine Learning Capabilities

Los Angeles, CA (April 5, 2018) – Prime Focus Technologies (PFT), the technology arm of Prime Focus, has teamed up with GrayMeta, a leading provider of professional media players and metadata solutions, to empower Media & Entertainment (M&E) enterprises with powerful AI/machine learning capabilities for faster, automation-driven content operations and improved decision making.

PFT’s flagship product, CLEAR Media ERP, along with GrayMeta empowers users with the freedom to access the galaxy of AI/machine learning capabilities (AWS, Azure, Google, IBM Watson to name a few), as appropriate for their downstream use case. Along with the consolidated discovery that can be put to use in business decision making across the enterprise, the collaboration with GrayMeta will help users leverage AI techniques like face detection, speech-to-text, location detection, and brand recognition to make content discovery far quicker and simpler. This will help them create compelling stories from vast content repositories with significantly faster Turnaround Time (TAT).

Powered by GrayMeta’s AI platform, CLEAR’s transformational features include tools for metadata management; search functions for both text and phonetic; story telling/creation for use with both AI and manually logged metadata; transcription for speech-to-text; and subtitling complete with security watermarking. Additionally, content can be auto-tagged using Object Recognition as well as Face/Location Recognition technology to further enrich metadata. The solution is well positioned to help content enterprises boost monetization, while reducing the cost of manpower and infrastructure across cataloging, editing, and mastering operations.

“Our core focus has always been on benefiting our end users, and we are extremely excited to provide them with enhanced decision-making capabilities on the back of intelligent data,” said Vimalesh Melwani, Vice President, Product Management, PFT. “Our collaboration with GrayMeta, which also plays the role of an aggregator, will enable M&E companies to identify relevant content around any given theme with higher accuracy, help optimize and automate complex business processes, and tap new revenue generation opportunities.”

“With automation and consolidation on the rise, companies are seeking innovative solutions like CLEAR Media ERP to help manage their content better,” said Josh Wiggins, Chief Commercial Officer, GrayMeta. “By combining the aggregated insights created by the GrayMeta Platform with the powerful toolset of CLEAR, content owners will have a remarkable opportunity to drive unprecedented productivity and monetization.”

Think Automation. Think CLEAR.

Visit Prime Focus Technologies at NAB 2018 Booth #SL9605.

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEAR for the Media & Entertainment (M&E) industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their Total Cost of Operations (TCOP) by automating the supply chain and managing their business of content better.

PFT works with major M&E companies like Disney, 21st Century Fox-owned Star TV, Turner, Hearst, Warner Bros., CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, A+E Networks, PBS, Complex Networks, HBO, IFC Films, FX Networks, Miramax, CNBC Africa, TERN International, Sony Music, Google, YouTube, Novi Digital – Hotstar, Amazon, HOOQ, Viacom’s Voot, Cricket Australia, BCCI, Indian Premier League and The Associated Press.

PFT is the technology subsidiary of Prime Focus, the global leader in M&E industry services. For more information visit:

About GrayMeta

 GrayMeta™ dramatically improves efficiencies by automating the creation of metadata with an innovative approach to extracting rich metadata from digital assets across the enterprise. The GrayMeta Platform offers the freedom to extract, create, curate and store intelligent metadata – making assets more searchable, across more applications and turning hidden data into actionable information. For more information about GrayMeta, please visit

Press Contact:

Ryan LaMarca
Account Supervisor
MediaMax for Prime Focus Technologies

T Shobhana
Vice President and Global Head
Marketing & Communications
Prime Focus Technologies