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Prime Focus Expands Integration of Xytech Platform

MediaPulse Powers Global Digital Supply Chain Beyond London & LA

(West Hills, CA)

Xytech Systems Corporation

– the global leader in resource, work order and asset management solutions – has announced that

Prime Focus

has expanded its use of Xytech’s workflow platform into nine additional Prime Focus facilities beyond the original installations in the company’s London and Los Angeles operations. Prime Focus, headquartered in Mumbai, India, has networked facilities around the globe and provides creative and technical services for the film, broadcast, commercial, gaming, internet and media industries.

Prime Focus offers true end-to-end services that follow projects from pre-production to final delivery; including pre-visualization, equipment rentals, visual effects, video and audio post production, digital asset management, and distribution. They enable a complex workflow of vast elements and disparate services across a massive geographic arena, and the management of cost and time efficiencies is a top priority. In order to remain informed, Prime Focus senior management needs to rely upon real time operational visibility alongside streamlined accounting and invoicing. Namit Malhotra, Global CEO and Founder of Prime Focus, noted “Prime Focus encompasses almost the entire spectrum of services for entertainment and that work is performed in multiple locations with various and unmovable delivery needs. We believe that MediaPulse, managing all of these variables within a single system, is the most powerful solution available. It helps us to work efficiently, competitively and creatively, and it answers our mission critical need for a single, powerful solution that ties all of our requirements together.”

Greg Dolan, Executive Vice President of Xytech, noted “The breadth of services and pipelines that Prime Focus is managing is a perfect fit for MediaPulse, and we are delighted that Xytech is able to support them with efficient time, resource, and media workflow tools. To see the implementation of MediaPulse in Prime Focus’s Indian operations expand the use of Xytech’s workflow solutions to eleven global, interconnected pipelines is truly gratifying.”

About Xytech Systems Corporation

Xytech Systems Corporation(tm) is a market leader in workflow, scheduling, and asset management solutions designed specifically for the dynamic nature of the media and entertainment industry. Major studios, broadcasting corporations, media conglomerates, post production facilities, television stations, and the media departments of numerous Fortune 1000 companies use Xytech’s exceptional software solutions. Xytech has over 350 software deployments in more than 20 countries around the world supported by a global services team with extensive experience in studio, post production, and broadcasting. Xytech is headquartered in West Hills, California, and has regional offices in New York and London.

For more information, please visit

www.xytechsystems.com

or call +1-818-698-4900 USA / +44 (0)20-7903-5170 UK.

About Prime Focus

Prime Focus is one of the world’s largest visual entertainment services groups, specialising in creative and technical services for the film, broadcast, commercials, music, games, internet and media industries. It operates nine facilities in India, four in the UK and four in North America, offering clients access to a talent pool of over 600 visual effects artists worldwide.

Prime Focus Limited is a public stock company with shares traded in the Mumbai and National Stock exchanges in India (Symbol – PRIMEFOCUS). Prime Focus also owns and operates Prime Focus London plc (Symbol – PFO), which is publicly traded in the LSE’s AIM market. For more information, please visit

www.primefocusworld.com

.

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Media Contact:
Chris Purse
ignite strategic marketing
818.508.0450

chris@ignite.bz

or

mimi@ignite.bz

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