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The Post Group Streamlines Grading for “Thanks and Giving” PSA

Los Angeles, CA– 15 November, 2007 – Digital Vision, the premier supplier of grading and picture enhancement systems for film and television post-production announced that The Post Group recently used its Film Master DI/grading system on the 2007 “Thanks and Giving� PSAs – the annual fundraising campaign for St. Jude Children’s Research Hospital founded by legendary entertainer Danny Thomas. The PSAs begin their run on TV, in theaters and on the Internet in mid-November.

By utilizing the same digital color grade on versions of the PSA mastered for both HD broadcast and 2k theatrical, The Post Group was able to keep the spots looking consistent across venues and eliminate the need to conduct a second grading session, saving the client’s time and budget.

This is the second year that The Post Group has handled the finishing of the “Thanks and Giving� PSAs for client RB Davies Productions. “Last year we took the DI output and did a separate grading session for the HD master,� said Paul Westerbeck, The Post Group’s Director of Telecine and the colorist on the PSAs. “This year we have Film Master at both The Post Group and our DI facility iO Film, so we could do the grade once and just move the project from the video color correction suite to the DI theatre.�

The spots (a 30-second version and two 60-second versions) were shot on film, scanned at 2k and conformed in the Film Master by iO Film, who then made the project and media, along with the look-up table (LUT) for their grading theatre, available on the companies’ shared SAN. Westerbeck accessed the project at The Post Group and performed the grade through iO’s Film’s LOG to Linear 3D LUT for the HD master for director approval. When the project was loaded at iO Film they removed the LUT, which put the color grade in LOG color space for the film out. iO Film colorist Adam Hawkey screened the spots back in the 2k grading theatre for final tweaking and approval. “The director just walked from here to there and saw the exact same grade in 2k without having to go through another session,â€? Westerback said.

“Both Richard Davies, our client, and producer Tony Thomas were really pleased with the quality of the work and the ease of the process,� said Post Group VP of Longform Services, Mike Levy. “We envision doing a lot more of this to eliminate re-work in the grading process for projects that start in 2k and are down-rezzed for video or vice-versa.�

Digital Vision President and COO Simon Cuff noted, “The Post Group is using Film Master in a way that not only gives their clients creative flexibility, but also makes best use of their budget—which is fantastic for PSAs and other projects where every dollar counts.�

To learn more about the “Thanks and Giving� campaign that helps to find cures for pediatric cancers and other deadly diseases, visit


About Digital Vision
Digital Vision provides innovative image restoration, enhancement, colour correction and data conforming systems that major movie studios, television networks and post-production facilities use to produce and enhance feature films, TV programs and commercials. The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for SD & HD broadcast and 2k/4k digital intermediate productions. The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world. Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with two wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California, and Digital Vision UK in London, England. The company maintains its global presence through a network of qualified distributors. Digital Vision is listed on the Stockholm stock exchange. For further information, go to


About The Post Group
Founded in 1974, The Post Group is an industry leading post production provider serving the entertainment and media businesses. Known for its commitment to personal service, quality artists, and state-of-the-art technology, The Post Group offers telecine, editing, visual effects, audio sweetening, conversions, quality control, and duplication to studios, networks, producers, advertising agencies, and others worldwide. For more information, visit The Post Group web site at