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Santa Monica, CA – (February 27, 2008) – POP Sound has unveiled its newly upgraded Studio C, which features the talents of Mixer Stephen Dickson, as well as the new Digidesign Icon mixing console, capable of mixing up to 7.1-channel surround. "When we decided to move Studio C to a complete Pro Tools based system, we knew we wanted to do it right,� says POP Sound Executive Producer, Susie Boyajan. “ With the Icon control surface, as well as a host of other upgrades in the room, we now have a state-of-the art studio that offers increased compatibility with our clients’ elements and a more efficient and creative workspace." In Studio C, Dickson just completed two Super Bowl commercials for Taco Bell and Bud Light. "The new Pro Tools installation gives me the flexibility to handle many more tracks than I could before,� adds Dickson. “It also makes it faster and easier to do multiple versions of the same spot. I am loving the increased speed of importing and processing files, as well as the acoustic improvements.� The recently completed Studio C upgrade project is the first in a series of major refurbishments to the five commercial postproduction studios at POP Sound. In Studio C, the engineering team installed a Digidesign Icon D Control 32-fader console with Surround Panner and Pro Tools HD5 Accel. Plug ins by Digidesign, Waves and TC Electronic providing dynamics, equalization, reverb, pitch correction, spatial imaging and up conversion from stereo to 5.1 are included. Also installed is an auxiliary Digidesign Protools HD2 Accel with Command 8 control surface; Neve 8801 Producer’s Channel Strips for top quality voice over recording capability; and a sophisticated multi-format surround sound audio monitoring system based on Adam S3A and A7 active loudspeakers, Bag End Subwoofer and BSS Soundweb London DSP technology. In addition to the mixing system, the studio features new video ingest and playback systems utilizing Miranda and Apple hardware. Apple Final Cut Studio 2 allows video capture and editing, as well as QuickTime and DVD creation. Video is provided by Sony HD and SD video display systems, and new custom studio furniture by Laguna Designs rounds out the room upgrade. In addition, the studio has utilized non-toxic natural cotton-based insulation materials and installed new wall upholstery. About POP Sound: Elegant without being stuffy, POP Sound provides impeccable levels of service, combined with state of the art technology in a beach house chic environment. In a Mediterranean villa, 7 blocks from the Ocean, some of the best talents in the industry have been working since POP's inception in 1994. For Commercials and Advertising, POP Sound features the talents of Mixers Mitch Dorf, Peter Rincon, Stephen Dickson, Zac Fisher and Tim West. This award-winning team of Mixers has recently completed commercial projects for such clients as Nike, Coke, Mastercard, Michelin, Mini, Bud.TV, GM, HP, Netflix, Xnergy, Xbox and Ford.