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PLAY Produces Promo Launch Campaign for “Weeds” into Syndication for TV Guide Network, and 2nd Season Launch of “Stargate: Universe” for Syfy

Hollywood, CA, September 23, 2010 – PLAY, a creative, television marketing house specializing in the creation of HD TV promos, TV trailers, launch campaigns and sizzle reels, has produced two new, high profile launch campaigns, each debuting this month. Michael Victor, Executive Producer, PLAY, made the announcement.

On behalf of new client TV Guide Network, PLAY produced a launch campaign, comprised of three on-air spots, promoting the recent, off-network/syndication debut of “Weeds.� The spots were culled from many of the “high-light� moments of the first four seasons of that hit program, which originally aired on Showtime.

Said Victor, “’Weeds’ is a seductive show with a provocative premise. For our new client TV Guide, we challenged ourselves to create syndication launch promos that were edgy and humorous to appeal to a broad audience.� The spots first aired during TV Guide’s 2010 Emmy Awards Show.

Working for longtime client Syfy, PLAY has also just completed the launch campaign promoting the second season of “Stargate Universe� which begins on Sept. 28th. The campaign was comprised of two cinematic, “epic�-style trailers, which PLAY wrote, edited and produced.

“When approached by our long-time client, Alex Terapane, Syfy On-Air Creative Director, to launch the second season of ‘Stargate Universe,’ we knew from the start it was going to be a great project,� Victor added. ‘SGU: Season 2’ blew us away with its dark storylines and cool special effects. For many years, we had the privilege of promoting that series’ predecessor, ‘Stargate: Atlantis,’ and we are hopeful that ‘SGU’ enjoys an equally successful run.�

ABOUT PLAY:

Launched in 2005 as Play Editorial by Michael Victor, PLAY is a full-service creative, television marketing house specializing in the creation and production of TV promos, TV trailers, launch campaigns and sizzle reels, for the entertainment, media and broadcasting industries. Among the company’s clients are E! Entertainment Television, Warner Bros. Television, Syfy, FX, ABC, FEARnet, USA Network’s emerging “Sleuth� network, and many others.

PLAY is located at 6464 Sunset Blvd., Suite # 605, Hollywood, CA, 90028. The phone is 323/469-3500, and the web is

www.playeditorial.com

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