PIXFUSION EXPANDS INTO ASIA WITH KIDEO BRAND - Creative Planet Network

PIXFUSION EXPANDS INTO ASIA WITH KIDEO BRAND

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PixFusion LLC, creators of photo and audio-personalized video products and services, has launched Kideo Australia through a distribution agreement with K.I.D. Productions PTY, LTD. New York-based PixFusion announced that this serves as the first of many upcoming international distribution deals, an important component to the company’s aggressive growth strategy overall. Using licensed content from some of the most prominent and respected children’s brands, including Dora the Explorer™, Spider-Man™, Barney™, Arthur™ and Care Bears™, Kideo creates and sells photo-personalized DVDs generally targeted to children ages 1-7 years old. Under the new, 3 year agreement, which covers Australia and New Zealand, K.I.D. Productions will retain exclusive distribution rights for select DVDs within the Kideo library. Moreover, they have secured the rights to PixFusion’s patented technologies and services, and will establish a manufacturing facility using Rimage 7100, the state-of-the-art high-speed, high-quality DVD burner used by PixFusion. Additional terms of the agreement were not disclosed. Commented Marc Jaffe, CEO of PixFusion, “The U.S. has experienced strong growth in personalized entertainment products over the past few years, and Asia and Europe have realized an equally impressive rate of expansion. Consequently, our strategy is to continue to grow PixFusion organically -- by continuing to offer exceptional products and customer service -- and to forge deals with carefully-selected partners abroad. With experience and success both in children’s products and in the photo processing industry, the K.I.D Productions team made an ideal partner. Their commitment to quality, service and innovation align perfectly with our organization and we couldn’t be happier to have them join our team.� Added Grant Benson, CEO of K.I.D. Productions, doing business as Kideo Australia, “Understanding the Australian and New Zealand markets as we do, we fully expect this exceptional product line to be very well-received. Moreover, the technologies being used here are world-class, which ensures that we will be able to continue the high level of service our customers have come to expect from us. As a strong complement to our existing product line, Kideo will have every opportunity for success and we are thrilled to be part of the PixFusion family.� Kideo DVDs are sold direct to consumers through its website,

www.kideo.com

. Kideo, Australia plans to launch its site within the next two months through the URLs

www.kideo.com.au

and

www.kideo.co.nz

. Kideo titles are also available through U.S. retail accounts including specialty camera, mass market and specialty drug stores; photo-sharing sites; portrait studios; photo-kiosk operators; catalogs and other venues. Kideo Australia will follow a similar distribution model. # # # FOR MORE INFORMATION: Susan Lietz, PixFusion

susanlietz@aol.com

(+1) 917.499.5053 About PixFusion: New York-based PixFusion LLC creates a wide range of personalized branded video products and services, and owns the patented technology that automates its products. Winner of several product awards such as iParenting Media Award, The National Parenting Center Award and a 2008 Photo Industry Reporter Rudy Award, the company’s Kideo division customizes children’s DVDs of existing, licensed content from some of the most prominent and respected children’s brands including Dora the Explorer©, Spider-Man™, Barney™, Arthur© and Care Bears™. This line is distributed through a rapidly expanding network of outlets, including direct-to-consumers at

www.kideo.com

and numerous retail channels as well as a variety of other indirect means. In addition to its consumer entertainment division, PixFusion has entered into several licenses of its proprietary intellectual property platform based on the strength of its long-standing patent portfolio. About K.I.D Productions: K.I.D Productions Pty Ltd is a company based in Brisbane, Australia. The company will adopt and distribute the Pixfusion LLC personalized range of DVD’s through its existing channels, which have been established through its parent companies Photo Creations and Kids Music Box Pty Ltd. Both companies already specialize in personalized photo and audio multi media products and see the Kideo Product as the most exciting children’s product yet. K.I.D Productions Pty Ltd will trade as Kideo Australia and will be expanding its distribution channels in Australia and New Zealand in the coming months.

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