Phoenix Editorial & Designs Wraps up HBO Home Video for the Holidays - Creative Planet Network

Phoenix Editorial & Designs Wraps up HBO Home Video for the Holidays

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San Francisco, CA (December 19, 2006)--Phoenix Editorial & Designs has completed a new holiday-themed campaign for HBO Home Video. The three-spot effort was directed by Baker Smith through his production company Harvest Films and edited by Phoenix's Bob Frisk for ad agency Venables, Bell & Partners. The :30 commercials air through the holiday season and tout HBO DVD box sets as the perfect holiday gift.

Everyone has received those bad Christmas presents that have become clichés

in and of themselves, like itchy sweaters, monogrammed pillows and tool

sets, which are exploited in the ads "Crochet Pillow," "Roller Skates" and

"Gift Basket." Set to a pared-down orchestral holiday score, the ads

feature scenarios in which people stare intently at bad gifts as if they

were a good shows on TV.

In "Crochet Pillow," a man chomps on popcorn, absorbed by something

ostensibly on TV. The surprise reveal however, is a dress shirt propped up

in the entertainment center. "Gift Basket" has a family in a festive living

room, clucking about the holiday sausage basket, while "Roller Skates" has

another family eating a TV dinner while watching a bottle of cologne. The

ads follow with the title "No other gift is HBO" and a CG animation

featuring HBO box sets "The Sopranos," "Entourage" and "Curb Your

Enthusiasm" bursting out of gift-wrap. The HBO logo and title card "For the

holidays." wrap up the spots.

Said Bob Frisk, Editor, Phoenix Editorial & Designs, "Baker Smith was great

at making sure I had plenty of shots of the actors expressing ranges of

emotion. He filmed them crying, laughing, mesmerized--this allowed me to try

all sorts of combinations to tell the story. Ironically in the end, we all

decided that a minimalist, simple style showing the people focused on just

watching the TV was most effective. It best captured how hypnotized these

people were by these oddball objects, things I'm sure to receive for

Christmas this year unfortunately."

About Phoenix Editorial & Designs

Phoenix has been a mainstay in the San Francisco creative post-production

community since 1991. With a roster of award winning editors, graphic

designers and effects artists, Phoenix works with creative-driven

advertising agencies including Venables, Bell & Partners, Goodby

Silverstein & Partners, Publicis & Hal Riney, Heat (formerly Black Rocket),

Duncan/Channon, and McCann. The company produces spots and HD motion

graphics packages for Apple, Microsoft, Sony, Intel, Yahoo, PG&E, Disney,

McDonald's, Palm, Toyota, Hewlett Packard, Comcast and the Got Milk

campaign. Last year the company moved into a new state-of-the-art HD

facility located on the lush grounds of Sydney Walton Park in downtown San

Francisco. For more information about Phoenix, contact executive producer

Jonathan Hinman at (415) 394-7777 or visit

www.phoenixedit.com

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# # # #

Client: HBO VIDEO

Spot names:

Roller Skates

Sausage Gift Basket

Crochet Pillow

Agency: Venables, Bell & Partners / San Francisco, CA

Co-Creative Directors: Greg Bell , Paul Venables

Art Directors: Greg Bell, Erich Pfeifer

Writer: Ned Brown- Sterns

Producer: Craig Allen

Production Co: Harvest Films / Santa Monica, CA

Director: Baker Smith

DP: John Houtman

Executive Producer: Bonnie Goldfarb

Producer: Brad Stevenson

Shoot: 35mm Film in L.A.

Editorial Co: Phoenix Editorial & Design / San Francisco, CA

Editor: Bob Frisk

EP: Jonathan Hinman

Effects & Design Director: Matt Silverman

Motion Graphic Designer: Bobby Van Dyke

Other Post:

CG Animation: Studio Ember / Los Angeles, CA

Telecine: Stefan Sonnenfeld @ Co3 / Los Angeles, CA

Music: Elias Arts / Santa Monica, CA

Audio Mix: Joaby Deal @ One Union Recording/San Francisco

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