Phoenix Editorial and Designs Teams up with Ad Agency HEAT on TV Commercial for EA Games

Author:
Publish date:

San Francisco, CA (October 31, 2006)--Ever wonder what it feels like to nosedive off a cliff in a high-speed auto accident? In this new :60 spot (with :30, :20 and :10 cut-downs) for EA Games‘ street racing videogame title “Need for Speed: Carbon,” you can get in the driver‘s seat and emerge unscathed. Titled “Night Sky,” the spot was edited by Phoenix Editorial & Design‘s Bob Frisk and directed by Raf Wathion of production company Roses Are Blue for ad agency HEAT. The :60 broke on October 26th.

Said Steve Stone, Chairman & Creative Director, HEAT, "After working with Bob Frisk on over 40 commercials in my career, he's proven a wonderful craft for humorous story-telling. But on this campaign however, he demonstrated a sensitive, artful hand on a more conceptual and abstract spot. And as always, Matt Silverman produced some nice motion graphics.”

The bone-chilling spot is shot from the POV of a nighttime street racer who shoots past a guardrail and hurls uncontrollably down a ravine. As if this premise wasn‘t dramatic enough, the entire spot takes place in reverse. In the opening scene, two headlights shine on a patch of dirt with city lights in the distant background. Suddenly, we‘re cartwheeling backward, as the car rises from the crash site and flips repeatedly, its high beams illuminating clouds of dirt, rocks, tree branches and splintered guardrail, before careening back onto the road before impact.

The commercial gets much of its chaotic, vertigo-inducing energy from editor Bob Frisk‘s pacing. The action speeds up, then goes into slow-motion, mimicking the dreamy sensation of being in an actual car crash. Many different pieces of film were stitched together using various visual effects techniques to enhance the seamlessness of the spot

The hallucinatory quality extends to the cinematography, with footage shot at 360 fps on a high-speed photosonic camera. Endless Noise‘s sound design also perfectly captures the horrific noises of twisting metal and breaking glass, further adding to the eerie feel.

Said Bob Frisk, Editor, Phoenix Editorial & Designs, “HEAT had these great boards, and I knew right away the kind of vibe they wanted to achieve. Rather than turn the car crash into a grotesque, violent spectacle, the agency creative team composed a beautiful and artful scenario. Director Raf Wathion came up with the idea of using speed changes to help with transitions. He is a very intuitive director, and the fact that he shot all the visual effects practically is even more impressive.”

About Phoenix Editorial & Designs

Phoenix has been a mainstay in the San Francisco creative post-production community since 1991. With a roster of award winning editors, graphic designers and effects artists, Phoenix works with creative-driven advertising agencies including Venables, Bell & Partners, Goodby Silverstein & Partners, Publicis & Hal Riney, Heat (formerly Black Rocket), Duncan/Channon, and McCann. The company produces spots and HD motion graphics packages for Apple, Microsoft, Sony, Intel, Yahoo, PG&E, Disney, McDonald‘s, Palm, Toyota, Hewlett Packard, Comcast and the Got Milk campaign. In August 2005, the company moved into a new state-of-the-art HD facility located on the lush grounds of Sydney Walton Park in downtown San Francisco. For more information about Phoenix, contact executive producer Jonathan Hinman at (415) 394-7777 or visit

www.phoenixedit.com

.

# # # #

Client: EA Games “Need for Speed: Carbon”

Title: “Night Sky” :60

Airdate: October 26, 2006 (for :60 spot)

Agency: Heat / San Francisco, CA

Creative Director: Steve Stone

Copywriter: Warren Cockrel

Art Director: Anna Rowland

Producer: Kate Kissel

Production Co: Roses Are Blue / Los Angeles, CA

Dir: Raf Wathion

EP: Tom Weissferdt

Producer: Fred Vrancken

Telecine: Stefan Sonnefeld at Company 3 / Santa Monica, CA

Visual Effects: Mac Guff / Santa Monica, CA

Sound Design: Endless Noise / Santa Monica, CA

Editorial Company: Phoenix Editorial/ San Francisco, CA

Editor: Bob Frisk

Motion Graphics Designer: Matt Silverman

Online Editor: John Crossley

Related

BlackBox-Radian

Black Box Radian Flex Software-Based Video Wall Platform Earns ISE Best of Show Award

Black Box, an industry-leading provider of pro AV connectivity and signal distribution systems, today announced that the company's Radian Flex software-based video wall platform won an ISE Best of Show Award from AV Technology Europe, a Future Publishing magazine. Of the more than 1,000 exhibitors at ISE 2019, only 15 — including Black Box with Radian Flex — earned this award, which recognizes achievements and innovations in product and service development.

Luxul_XMS-1208P

Luxul to Bring Reliability and High Performance to IBS 2019 With Latest Networking Solutions for the Smart Home

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced its technology line-up for the NAHB International Builders' Show (IBS), taking place February 19-21 in Las Vegas. In the Legrand booth SU614, the company will exhibit a wide range of solutions for home builders that deliver reliable, high-performance networks in smart homes, including Gigabit switches; the next generation of wireless controller technology; indoor and outdoor wireless access points (APs); wired and wireless routers; intelligent network power distribution units (PDU); and the Wi-Fi Assurance Program exclusively for builders.

HoverCam_Pilot3

HoverCam's Pilot Series and ClassFusion Learning Platform Land Big Wins at TCEA 2019

HoverCam, a leader in innovative, interactive, and engaging education solutions, announced that the company's digital classroom solutions received three major honors from Tech & Learning at the recent Texas Computer Education Association (TCEA) 2019 Conference in San Antonio. At the show, HoverCam's Pilot 3 digital teaching station received the Award of Excellence in the District category, while the company's new Pilot X podium and ClassFusion software platform both earned Best of Show honors. The awards were presented on Feb. 6 at a special ceremony held at Casa Rio restaurant in San Antonio.

Veritone_CollegeFootballPlayoff

College Football Playoff Uses Veritone's AI and Digital Asset Management Solutions to Enable Richer Media Coverage

Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that the College Football Playoff (CFP) leveraged an expanded deployment of Veritone solutions and services for the 2019 CFP National Championship to give members of the media even faster and richer access to its content resources. In addition to the CFP's Digital Media Hub, a white-label digital asset management portal from Veritone, the CFP also utilized Veritone's Live Event Services and aiWARE artificial intelligence platform for the first time. With aiWARE, the CFP was able to apply artificial intelligence to video footage and still images of press conferences, interviews and other Media Day events to produce transcriptions, automated facial recognition of players and coaches, logo identification, and other tasks enabling expedited and enhanced coverage of the 2019 College Football Playoff National Championship. For the first time, the CFP was able to make Media Day press conference clips and images available for search and immediate download within minutes of delivery. Following the success of this deployment, CFP has renewed its agreement with Veritone through the 2020 championship game in New Orleans.