Perception NYC Makes Tracking a Reality with Imagineer Systems

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Mocha Advanced Planar Tracking, Roto Capabilities Help Expand Design Firms’ Service Offerings; Complex Tracking is Now a Profitable Business GUILDFORD, UK (February 27, 2008) – Danny Gonzalez, the effects director for Perception NYC (

www.perceptionnyc.com

), knew things were going to heat up quickly when they landed HBO and ESPN – to name a few -- as clients. Seemingly overnight, the boutique design shop in midtown Manhattan expanded to 3000 square feet, with three editing rooms and a large VFX ‘playpen’ housing its creative staff of After Effects, Maya, Cinema4D, Final Cut Pro editors and designers. “We got very busy, very quickly, but even with new found growth, we still faced the same challenges – tight deadlines, sophisticated design requirements and very small budgets to work with,� said Danny Gonzalez, effects director and co-founder of Perception NYC. “We found ourselves doing more and more tracking and roto work, but it was time consuming process that didn’t always deliver the quality results to meet our standards. That’s when we discovered mocha. mocha instantly transformed our workflow, with a level of speed and accuracy that literally blew us away.� mocha, from Imagineer Systems (

www.imagineersystems.com

), is the company’s new standalone tracking station, leverages Imagineer’s advanced 2.5D planar tracking technology to simplify and significantly accelerate the tracking and rotoscoping workflow for VFX artists. mocha’s proprietary Planar Tracking System enables artists to quickly generate accurate corner-pins that can be exported to industry standard compositing and editing systems. Additionally, mocha intelligently tracks and transforms roto splines that can also be exported. This new approach to tracking and rotoscoping results in highly accurate 2D tracks and mattes of superior quality while requiring far fewer keyframes and adjustments. Gonzales continued, “We are now able to quickly tackle the most complex tracking jobs, and do it in a way that makes sense for our business. mocha literally paid for itself in two jobs!� Pricing and Availability Imagineer Systems’ mocha is available immediately and is priced at $2,995 for single node-locked licenses. For more information, please visit

www.imagineersystems.com

. About Imagineer Systems Imagineer Systems Ltd innovates and markets next-generation visual effects solutions for film, video and broadcast post production and have made their mark on such marquis Hollywood blockbuster productions as Casino Royale, Pirates of the Caribbean and Harry Potter. Imagineer’s product line consists of monet™ - placement station, mokey™ - removal station, motor™ - roto station, mocha™ - tracking station and mofex™ - plug-in for Shake. Imagineer Systems was founded in 2000 and its headquarters is located in Guildford, United Kingdom. For more information visit

www.imagineersystems.com

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