Parlights, Inc. located in Frederick, Maryland has become the most recent member of A.C.T Lighting, Inc.’s dot2 Preferred Stocking Dealer program. Launched earlier this year, the program is open to select dealerships, which stock MA Lighting’s dot2 family of consoles and offer system training and support. A.C.T Lighting is the exclusive distributor of MA Lighting products in North America.
Parlights is an award-winning theatrical lighting & rigging company providing installation, sales, and service throughout the Mid-Atlantic. As a dot2 stocking dealer, Parlights holds an inventory of dot2 consoles, making them the go-to source for dot2 products in the Mid-Atlantic. They also offer user training for dot2, a range of compact, durable, lightweight and intuitive consoles designed for small to medium-size productions.
“We’re excited that Parlights has joined our dot2 Preferred Stocking Dealer program,” says Doug Mekanik, Eastern Regional Sales for A.C.T Lighting. “With their inventory of dot2 consoles and accessories, Parlights will be able to meet the growing demand for dot2 rentals, sales, training and support in the Mid-Atlantic region.”
“Parlights bought a dot2 console to use as a sales demo as soon as it was available, and we’ve been leading with the console ever since,” says Parlights CEO Walt Dowling. “Our customers are increasingly moving to all-LED lighting systems and high-feature consoles. dot2 delivers the right features in an easy to learn, easy to use format.”
Since Parlights offers the entire MA product line, it’s no surprise the company was an early dot2 adopter, notes Chief Commercial Officer Geoff Yates. “High-end theaters need complex control surfaces at a reasonable price. The dot2 line offers high quality and high reliability and is affordably priced.”
He notes that, “The Washington, D.C. area is a very fluid entertainment market. Things can happen overnight, and you have to be ready to quickly meet clients’ demands. As a dot2 stocking dealer and rental house, we can fill customers’ needs at a moment’s notice.”
Parlights has both dot2 core and dot2 XLF consoles in its rental and sales inventory. dot2 core includes a full programming section, master playback section, six fader playbacks and 12 individual playback buttons. Two built-in touchscreens and support for one external touchscreen ensure the dot2 core has the flexible hardware required for almost any kind of show. dot2 XLF offers expanded capacity with 14 fader playbacks and 28 individual playback buttons.
Parlights featured dot2 consoles in its booth at the Southeast Theatrical Conference where they drew rave reviews. “People were lining up to play with it,” Yates recalls. “dot2 is so intuitively laid out that with minimal instruction people can start programming the system right away. With no prior knowledge of dot2 they were up and controlling moving fixtures in five minutes.”
Parlights typically takes dot2 consoles to clients for on-site demos. “Test spins are always available so people can try before they buy,” Yates says. “Theaters are making a big jump from incandescent lighting to LED systems and finding their existing control systems are not up to the job. As budget money is tight, it’s very important to make the correct equipment choice the first time. We’re dealers who also use the equipment so we can answer questions about what equipment is best suited to a client’s needs.”
Parlights, which also stocks other products distributed by A.C.T Lighting, gives kudos to A.C.T support and service. “There’s never a moment when they’re not accessible to answer questions that might come up,” says Yates. “In the year we’ve had dot2 in our rental inventory we’ve had no failures and no returns. That’s always a good sign!”
“Parlights’ commitment to the dot2 line and A.C.T Lighting’s commitment to Parlights is a win-win for our customers,” declares Dowling.
About A.C.T Lighting
A leading importer and distributor of lighting products, A.C.T Lighting, Inc. strives to identify future trends and cutting-edge products, and stock, sell and support their inventory. The company provides superior customer service and value for money to all of its clients.
With over 30 years of service in the Washington DC area, Parlights represents the best in class of theatrical entertainment products, service, and supplies. Parlights is available on the web at www.parlights.com or by phone 301-698-9242.
For more information, visit www.actlighting.com .