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Paradigm AV Ltd., Europe’s leading projection, interactivity and bespoke engineering company is set to launch a new Simulation Displays division this month, at the ITEC Show in Cologne, Germany.

Paradigm AV has been producing simulation displays and components since the 1990s. “Steadily increasing demand has driven the launch of a separate division — and a consolidated show specialising in Defence, Training and Simulation is the obvious launch-pad,” believes company founder and chairman, Greg Jeffreys. “The setting up of Simulation Displays Ltd to serve our many simulation and visualisation clients on an exclusive basis was a logical development.”

Air traffic control training centre at Malmö, Sweden

Simulation Displays will combine world-leading expertise in specifying, creating (and measuring) projected displays with advanced parametric 3D design department and extensive manufacturing and testing facilities.

It will become a primary source for the specialist services required by the simulation industry – from components to complete solutions. “Our focus is not on providing turnkey solutions, but more on advanced and flexible project management skills so we meet the specific needs of the project team,” stated Jeffreys.

Already well known for their advanced CAVES and other displays, Paradigm’s recent R&D has centred on developing breakthrough products and low-cost CAVE and dome alternatives.

This will be backed up by a complementary range of support products from world-leading manufacturers, for which Paradigm AV has the distribution rights.

The new division will be headed by Greg Jeffreys. Greg is an expert in projected images and is a group member producing a new ANSI Standard Projected Image System Contrast Ratio. He is a board member of InfoComm International, the global audiovisual trade, education and standards organisation, and will serve as President in 2012.