PANASONIC’S ADVANCED AVC-INTRA CODEC SUPPORTED BY AVID IN ITS LATEST SOFTWARE RELEASES, HARDWARE CONFIGURATIONS

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SECAUCUS, NJ (August 27, 2008) – Panasonic Broadcast announced today that new editing solutions from Avid Technology, Inc. offer import and native editing support for its AVC-Intra codec. The Avid® products supporting AVC-Intra include Avid Media Composer® software – Version 3.0; Avid Media Composer Mojo DX – v 3.0; Avid Media Composer Nitris® DX – v 3.0; Symphony™ Nitris DX – v 3.0; Avid NewsCutter® software – v 7.0; NewsCutter Mojo DX – v 7.0; and NewsCutter Nitris DX – v 7.0. AVC-Intra, the industry’s most advanced compression technology, provides higher-quality 10-bit intra-frame encoding utilizing the Hi-10 and Hi-422 Intra profiles of H.264 in two modes: AVC-Intra 100 for full-raster mastering video quality and AVC-Intra 50 Mbps for DVCPRO HD comparable quality at half the bit rate. Panasonic’s more advanced, solid-state 2/3� P2 HD camcorders — the AJ-HPX3000 and AJ-HPX2000 — offer AVC-Intra capability, as does the versatile AJ-HPM110 P2 Mobile Recorder/Player. “These new Avid solutions offer real native support for our camera-based codecs including the higher quality performance of AVC-Intra, along with better editing performance and responsiveness of the Avid DX hardware,� said Michael Bergeron, Strategic Technical Liaison, Panasonic Broadcast. “The specific value for Panasonic customers is that, in addition to an end-to-end DVCPRO HD workflow, native AVC-Intra editing is possible. And AVC-Intra can also transcode to an end-to-end Avid DNxHD® workflow.� Avid’s latest editing solutions enable AVC-I to be mixed and matched in real-time with other codecs such as Panasonic DVCPRO HD and Avid DNxHD (as long as the same edit rates are used), enabling high performance workflows in multi-format environments For more information on Avid’s new product releases, visit

www.avid.com

. For more information about the AVC-Intra codec, visit

www.panasonic.com/broadcast

. About Panasonic Broadcast Panasonic Broadcast & Television Systems Co. is a leading supplier of broadcast and professional video products and systems. Panasonic Broadcast is a unit company of Panasonic Corporation of North America. The company is the North American headquarters of Matsushita Electric Industrial Co., Ltd. (NYSE: MC) of Japan, and the hub of its U.S. marketing, sales, service and R&D operations. For more information on Panasonic Broadcast products, access the company’s web site at

www.panasonic.com/broadcast

. About Avid Technology, Inc. Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign®, M-Audio®, Pinnacle Systems®, Sibelius®, Softimage® and Sundance Digital®. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid’s products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar® statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer® system for motion picture editing. For more information about the company’s Oscar, Grammy® and Emmy® award-winning products and services, visit

www.avid.com

, Buzz, del.icio.us, Flickr and twitter; or connect with Avid on Facebook. Avid, Avid DNxHD, Digidesign, M-Audio, Media Composer, NewsCutter, Nitris, Pinnacle Systems, Sibelius, Softimage, Sundance Digital and Symphony are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks contained herein are the property of their respective owners. - 30 - EDITORIAL CONTACTS: Stacy Moore or Pat Lamb (201) 392-4458 (518) 692-8150

moorest@us.panasonic.com

patalamb@aol.com

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