Outside Shines In Creative, Back-to-School Commercials for Old Navy

Author:
Publish date:

New York, NY – (September 9, 2008) -- Outside Editorial’s prolific collaboration with Old Navy Marketing and Chandelier Creative adds two new spots to the retailer’s successful ’08 ad campaign. The spots entitled “Kids� and “Denim� (30 seconds each) capture the excitement of back-to-school shopping and reiterates the Old Navy brand, connecting its fashions to a broad demographic. Providing stellar editorial and graphics similar to previous commercial work with Old Navy Marketing, the team at Outside Editorial refreshed the color palette with brilliant rainbow-colored graphics, accenting the dabs of pastel-colored set pieces. To view the new spots, go to:

http://tinyurl.com/6fyssj

“Kids� presents an exciting children’s art project set in a picturesque park. These kids exhibit creativity in style, sporting the latest fashions featured in the “Calling All Kids Sale.� By day’s end, the children create a magnificent mural depicting an array of playful images including an airplane, dinosaurs, fish and more. “Denim� is a montage sequence of young parents and friends gearing up for one last park-picnic before the new school year. The spot showcases Old Navy’s multiple denim styles for all ages. It begins atop a sun-lit loft where a father hoists his daughter to grab a picnic basket tucked among pastel-colored books. Meanwhile, the single friends are shopping at Old Navy, finishing daily odds-and-ends, and one is even buying a paisley kite. The spot concludes at the park where the boisterous children run circles around the adults sprawled on a yellow blanket. Client: Old Navy Spot Titles: “Denim� :30; “Kids� :30 Airdate: Late August 2008 Advertising Agency Old Navy Marketing/San Francisco/California Chandelier Creative/ New York/NY VP Marketing/Creative Director: Landis Smithers Sr. Director Broadcast/Exec. Producer: Connie Bang Art Director: Richard Christiansen Associate Producer: Sara Fisher Production Company: Supply and Demand/Los Angeles Director: Landis Smithers Executive Producer: Kira Carstensen Where shot: Buenos Aires/Argentina Editorial Company: Outside Editorial/New York Editor: Jeff Ferruzzo Assistant Editors: Ali Mao/Erik Emond Postproduction Company: Outside Editorial/New York Colorist: Alex Bickel Online: Erik Emond Visual Effects Company: Outside Editorial/New York Graphics/Animation: Jaime Lamond Music Production Company: Media Creature Executive Producer: Sharal Churchill Audio Post Company: Play Mixer: John Bolen Outside Editorial is an independent postproduction boutique based in Soho, offering advertising agencies a world-class, collaborative roster of editorial and design talent, cutting edge technology, and exceptional client services. Its client roster includes such prestigious companies as Jaguar, Kraft, Verizon Business, Volvo, Schering-Plough, and Bluefly.com, to name a few.

www.outsideedit.com

Related

Colonie - Logo Small

The Colonie Promotes Graham Chapman to Editor

The Colonie has announced that Graham Chapman has been promoted to editor, continuing the Chicago-based postproduction company’s long tradition of nurturing extraordinary young talent and developing its next generation of editors from within.

RTI_RTIXCEL_Experience

RTI Launches Multi-Tiered RTIXCEL Training Program

RTI, a leading control and automation manufacturer for residential and commercial settings, today announced that the RTIXCEL Training Program has officially launched. RTIXCEL offers a range of options designed to give custom installers the resources needed to master Integration Designer® APEX and gain a deeper knowledge of the technologies they use every day. RTIXCEL Online, RTI's new state-of-the-art learning system, delivers a comprehensive curriculum, allowing dealers to learn effectively at their own pace. Online learning complements other RTIXCEL training programs, including TechTalk webinars, on-site training held around the world, and the RTIXCEL Experience, a three-day, hands-on training hosted at RTI headquarters in Minnesota. These accredited courses give integrators education units for CEDIA and AVIXA certifications.

BenQ_InstaShow

BenQ Amps Up 21st Century Learning at TCEA 2019

BenQ, an internationally renowned provider of visual display solutions, will feature its purpose-built display solutions for education at the 2019 Texas Computer Education Association (TCEA) Convention and Exposition, Feb. 4-8 at the Henry B. González Convention Center in San Antonio. In booth 1562, BenQ will show educators interactive flat panels, laser projectors and collaboration solutions that will help transform the learning experience to drive success for every student.