Outside Shines In Creative, Back-to-School Commercials for Old Navy - Creative Planet Network

Outside Shines In Creative, Back-to-School Commercials for Old Navy

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New York, NY – (September 9, 2008) -- Outside Editorial’s prolific collaboration with Old Navy Marketing and Chandelier Creative adds two new spots to the retailer’s successful ’08 ad campaign. The spots entitled “Kids� and “Denim� (30 seconds each) capture the excitement of back-to-school shopping and reiterates the Old Navy brand, connecting its fashions to a broad demographic. Providing stellar editorial and graphics similar to previous commercial work with Old Navy Marketing, the team at Outside Editorial refreshed the color palette with brilliant rainbow-colored graphics, accenting the dabs of pastel-colored set pieces. To view the new spots, go to:


“Kids� presents an exciting children’s art project set in a picturesque park. These kids exhibit creativity in style, sporting the latest fashions featured in the “Calling All Kids Sale.� By day’s end, the children create a magnificent mural depicting an array of playful images including an airplane, dinosaurs, fish and more. “Denim� is a montage sequence of young parents and friends gearing up for one last park-picnic before the new school year. The spot showcases Old Navy’s multiple denim styles for all ages. It begins atop a sun-lit loft where a father hoists his daughter to grab a picnic basket tucked among pastel-colored books. Meanwhile, the single friends are shopping at Old Navy, finishing daily odds-and-ends, and one is even buying a paisley kite. The spot concludes at the park where the boisterous children run circles around the adults sprawled on a yellow blanket. Client: Old Navy Spot Titles: “Denim� :30; “Kids� :30 Airdate: Late August 2008 Advertising Agency Old Navy Marketing/San Francisco/California Chandelier Creative/ New York/NY VP Marketing/Creative Director: Landis Smithers Sr. Director Broadcast/Exec. Producer: Connie Bang Art Director: Richard Christiansen Associate Producer: Sara Fisher Production Company: Supply and Demand/Los Angeles Director: Landis Smithers Executive Producer: Kira Carstensen Where shot: Buenos Aires/Argentina Editorial Company: Outside Editorial/New York Editor: Jeff Ferruzzo Assistant Editors: Ali Mao/Erik Emond Postproduction Company: Outside Editorial/New York Colorist: Alex Bickel Online: Erik Emond Visual Effects Company: Outside Editorial/New York Graphics/Animation: Jaime Lamond Music Production Company: Media Creature Executive Producer: Sharal Churchill Audio Post Company: Play Mixer: John Bolen Outside Editorial is an independent postproduction boutique based in Soho, offering advertising agencies a world-class, collaborative roster of editorial and design talent, cutting edge technology, and exceptional client services. Its client roster includes such prestigious companies as Jaguar, Kraft, Verizon Business, Volvo, Schering-Plough, and Bluefly.com, to name a few.