New York, NY â€“ (November 24, 2008) -- Outsideâ€™s prolific collaboration with Chandelier Creative ushers in the holiday shopping season with a vibrant ad campaign promoting Old Navyâ€™s â€œAfter Thanksgiving Sale,â€? â€œHoliday Brandingâ€? and â€œOuterwear Sale.â€? Drawing upon the success of their ongoing collaboration with Old Navy, Outside contributed editorial and graphics, jazzing up the holiday palette to the spirit of the Old Navy brand while maintaining the overall aesthetic of the yearâ€™s continuous ad campaign. Set to the drum of Bow Wow Wowâ€™s hit â€˜80s jingle, â€œI Want Candy,â€? the 10-spot campaign (including 2 :30s and 8 :15s spots) is highlighted by vivid holiday-inspired props, backdrops and sets, all of which coordinate beautifully with the vibrant color-scheme a la Old Navyâ€™s signature fashions. To view the new campaign, go to:
30-second â€œHoliday Brandingâ€? sets the tone for Old Navyâ€™s holiday season, highlighting the fun of giving and receiving presents. Vivacious models embrace colorful gift-wrapped boxes and celebrate under flurrying confetti and billowing ribbons. â€œATSâ€? (also :30) breathes vibrant color into the monochromatic holiday slogan Black Friday. Flickering neon signage spells out â€œ50% off,â€? â€œsweet dealsâ€? and â€œOld Navy,â€? as models gleefully frolic, sporting Old Navy attire. â€œOuterwear,â€? the first :15 spot, is a unique montage sequence showcasing Old Navyâ€™s dazzling array of outerwear. The commercial creatively plays on the function and design of each fashion: as each jacket is unzipped, the camera zooms-in before morphing into the next style. The remaining 15-second spots will begin airing between now and the end of the year. Credits: Client: Old Navy Holiday Campaign: â€œOuterwearâ€? :15 â€œATSâ€? :15/:30 â€œBrandingâ€? :30 Advertising Agency: Chandelier Creative/New York Creative Director: Richard Christiansen Art Director: Richard Christiansen Associate Producer: Sara Fisher Production Company: @Radical Media/Santa Monica, CA Director: Matthew Ralston Executive Producer: Frank Stiefel Producer: Michael Manacop Production Liaison: Supply & Demand/Los Angeles Executive Producer: Kira Carstensen Editorial Company: Outside Editorial/New York Editor: Jeff Ferruzzo Assistant Editor: Kevin Alfoldy Graphics: Jaime Lamond â€œOuterwearâ€? Visual Effects/Online: Steele VFX Studios VFX Supervisor, Lead Compositor, Online, Beauty: Jerry Steele VFX Producer: Jo Steele VFX Supervisor, Online, Compositor: Monique Eissing Audio Post: Play Sound/Santa Monica, CA Mixer: John Bolen Music: Song Title: â€œI Want Candyâ€? About Outside Editorial Outside Editorial is an independent postproduction boutique based in Soho, offering advertising agencies a world-class, collaborative roster of editorial and design talent, cutting edge technology, and exceptional client services. Its client roster includes such prestigious companies as Jaguar, Kraft, Verizon Business, Volvo, Schering-Plough, and Bluefly.com, to name a few.
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