Creative agency Oishii Creative recently designed the new show open for “A-list Listings,” which premiered on October 24th and tours America's most desired dream homes, offering an up-close look at the extravagant designs and over-the-top amenities behind properties ranging from the "Home of the Future" to the "Over $40 Million" “Great Escapes” fantasy. Oishii Creative also designed the graphics package, which included logo designs and animations, bumpers, transitions and lower thirds.
The fresh, clean, simple package elegantly evokes the architectural vocabulary of mid-century modern homes and design. The 3D-animated show open rolls out in a minimal graphic environment before evolving into a sleek, contemporary interior space with pops of color.
“Oishii’s creative vision, organized process and great communication have all been top notch,” says Carey Zeiser, “A-List Listing’s” Supervising Producer. “They came up with a fresh, contemporary look that evokes a modern-day approach and reflects E!’s new brand image. They are the total package.”
For the graphics package, E! turned to Oishii Creative with a two-fold agenda: convey a clear show identity that would stand on its own and set “A-list Listings” apart from traditional real estate TV programs; and secondly, set a visual tone that would stay true to the clean sophistication of the E! brand guidelines.
“Graphically, it was important that the package reflect the extravagance of the show’s featured homes and provide a cohesive unity to the footage across each ½ hour episode,” expounds Ismael Obregon, Oishii Creative President/Creative Director.
The challenge was figuring out how to best represent the idea of “real estate” using only graphics and no footage. Incidentally, Obregon says this challenge presented the most fun part of the job, as his team devised a design solution based on simple geometric shapes in order to best unite the package with the E! brand style; moreover, their design approach provided the foundation for the package look as a whole.
“Details of long flat walls and windows anchor the piece, while furniture and architectural elements provide creative accents,” Obregon further explains. “The open is very rhythmic, visually — animating these elements gives the piece a certain musicality. The long geometric shapes are the foundation, or the melody, while the furniture accents function like solos emerging out of the main melody.”
Oishii Creative designed the “A-list Listing” logo in Illustrator. Cinema 4D was used to create the open elements and then animated in After Effects.
“Working with E! is always a great experience,” concludes Obregon who previously collaborated with E! on “Tim Tebow’s Wild Rise.” “We really like the direction the network has taken and continue to enjoy collaborating with them. There’s a mutual professionalism that’s reflected in the trust and comfort we share. Because of our close, ongoing relationship, we understand the creative direction that appeals to them. The lines of communication are always open in both directions, which ensures everything is seamless for everyone.”
Client: E! Entertainment Airdate: October 24, 2012
Production Company: E! Entertainment
Executive Producer: Suzanne Ross Supervising Producer: Carey Zeiser Host: David Burtka Producer: Michael Lynn Segment Producer: Matthew Basora Post Producer: Terri Davis Associate Producers: Jessica Fultz, Matthew Manders Production Assistant: Kristina Bakrevski
Where shot: Various locations around the world
Creative Agency: Oishii Creative Creative Director: Ismael Obregon Executive Producer: Daniel Walkup Senior Producer: Greg Heffron Designer: Arisu Kashigawa Coordinator: Scott Rothstein
VFX Company: Oishii Creative Animator: Taekyu Kim
Technology: Adobe Creative Suite CS5 / After Effects / Cinema 4D
About Oishii Creative:
Oishii Creative is a full-service creative agency specializing in building and evolving brands for leading entertainment and consumer companies. We combine keen strategic insights with compelling creative and the latest technology to forge unique visual solutions. Recent clients include the NFL Network, Ovation, EA Sports, Nicktoons and Disney.
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