HOLLYWOOD – For a totally immersive Hollywood experience, the Official Hollywood Walk of Fame App from MediaMine, in partnership with the Hollywood Chamber of Commerce, is now available for free for the iPhone. The app takes users on a tour down Hollywood Boulevard and Vine Street in a whole new way by customizing their journey. It functions like a personal Digital Docent™, turning the iconic sidewalks into a fun, interactive showbiz experience replete with Hollywood’s history.
“For the first time, through this app, we are making available to the public materials from the Chamber’s rich historical archives,” says Leron Gubler, president and CEO of the Hollywood Chamber of Commerce. “If someone wants to know about the Hollywood Walk of Fame, this is the best source to use.”
The Official Hollywood Walk of Fame App is a must for every visitor planning to see the Stars. The app helps users plot their itinerary by providing access to the complete list of 2,500-plus entertainers honored on the Hollywood Walk of Fame. This puts the ability to find their favorite Stars right at their fingertips. Along the Walk, users can find a rich collection of information – bios, photos and videos – about each Star. Only this official app provides insights from the Chamber’s archives, immersing everyone in more details about their favorite celebrities.
“We believe this is the future of tourism – bringing together the historical archives of a location and marrying it to experiential technology that transforms a passive journey into an interactive experience,” comments Barry Snyder, co-founder and president of MediaMine. “Our technology allows us to take legacy content and present it in a fun, entertaining way while preserving the cultural heritage of a destination. With the cooperation of the Chamber and the support of the Hollywood Wax Museum and The Hollywood Museum, we’ve launched an exciting app that augments the way visitors explore Hollywood, and provides the community with unique access to tourists.”
Additionally, the app includes discounts and specials offered by local businesses – such as the Hollywood Wax Museum and The Hollywood Museum – along the Boulevard. These display on the app’s map screen, providing visitors a way to save money on restaurants, attractions, shopping, and more. The app is rounded out by a trivia game that entertains and tests everyone’s showbiz knowledge.
Tej Sundher, owner of the Hollywood Wax Museum, notes, “As the longest running wax museum in the country, we’ve had the good fortune to be here on Hollywood Boulevard for every Star ceremony the Hollywood Chamber has ever done. We are thrilled that the historic moments and history-in-the-making are now available to enrich the visitor’s experience in Hollywood.”
“We’re thrilled about this new app,” adds Donelle Dadigan, president and founder of The Hollywood Museum. “The Walk of Fame is a living tribute to Hollywood’s iconic stars – past and present. The Hollywood Museum in the historic Max Factor building is located in the heart of Hollywood and just steps from the Walk of Fame. The museum is dedicated to showcasing and keeping these Hollywood legends alive.”
Premium features of the app include the opportunity to create a personal virtual star, and then share it with friends on their social networking sites. Users can also unlock videos of Star ceremonies and photos of a particular celebrity from the vaults of the Hollywood Chamber.
The robust Official Hollywood Walk of Fame App is made possible by MediaMine, a digital media asset management company that consults with content and brand owners to realize the full potential of their assets. In cooperation with the Hollywood Chamber of Commerce, MediaMine curated and digitized their collection, which contains a treasure trove of historic content. These photos, videos, speeches and more make the app part tour guide, part local services provider, and part live entertainment.
MediaMine’s proprietary Digital Docent™ technology is the underlying platform running the app. Conceived and designed by the company, it utilizes geolocation technology to detect the user’s current position and present relevant information and specials from participating retailers.
Future releases will include a scavenger hunt, language translations, the ability to insert a favorite celebrity into a photo taken in real-time on the Walk, and more special offers from local merchants.
The Official Hollywood Walk of Fame App is available in the iTunes Store. To download the app, go to https://itunes.apple.com/us/app/official-hollywood-walk-fame/id725209617?mt=8. The Android version will premiere later this year.