Novocom Celebrates 25th Anniversary !

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Malibu, CA, October 9, 2006 - Currently celebrating its 25th anniversary, Novocom, a creative services agency specializing in the design and production of motion graphics for the global broadcasting industry, has completed a corporate restructuring, and has recently become a Via Worldwide company. Novocom has also revealed new client services and its latest project. The announcement was made today by John Ridgway, Creative Director, Novocom, and CEO/Founder, Via Worldwide.

Ridgway has announced two new service areas for Novocom clients: “Brand Structural Solutions” and “Music Branding.” Ridgway explains that the company‘s new “Brand Structural Solutions” are consulting services that provide a client with a blueprint for the establishment of its own in-house graphics and promo agency. This agency is designed to support the Novocom-conceived and delivered “brand architecture” across all media platforms and company divisions from inception to future execution.

Additionally, Novocom‘s new “Music Branding” will provide clients with a broad range of music composition, scoring, sonic branding, and music production services, under the supervision of Peter Meisner, VP, Novocom Music. Ridgway explains that Novocom Music will take the same “all-encompassing, creative architectural approach” that has successfully led the company visually for 25 years and translate it into the development and production of original music and sound.

ABOUT RECENT PROJECTS:

** bTV: For News Corp. owned bTV/Bulgaria, Novocom recently completed a channel re-design, which included new graphics packages for the network itself, along with packages for its news and morning shows. A new network logo and all related graphic elements were also delivered. Additionally, bTV utilized Novocom‘s new “Brand Structural Solutions” services, as described above.

** Discovery Channel: For the Discovery Channel TV series “The Kustomizer,” Novocom recently provided the show‘s brand identity, which included the design, creation and production of its main title and all interstitial graphic elements.

** POLSAT: For this Polish television channel‘s News programming, Novocom provided design and music branding and production. In addition, a second project for POLSAT also had Novocom develop and deliver a new Brand Strategy for the channel.

ABOUT NOVOCOM:

Founded in 1981 and currently celebrating its 25th anniversary year, Novocom is a Via Worldwide company specializing in the design and production of motion graphics and music branding for the international broadcasting industry. John Ridgway, the winner of fourteen Emmy Awards and a nominee for over a dozen more, is the Creative Director of Novocom, which is based in Malibu, California. Mr. Ridgway is also the CEO/Founder of Via Worldwide.

Historically, Novocom‘s clients have included virtually every major U.S. broadcast television and cable TV channel, as well as hundreds of individual TV shows. These clients include ABC, CBS, NBC, Paramount Television, The Disney Channel, CNBC, the National Geographic Channel, “Entertainment Tonight,” “Meet the Press,” “The Academy Awards,” “The Today Show” and the Olympics, to name some.

Additionally, Novocom has a growing roster of international clients that span the globe. These have included BSkyB, Arts Central (Singapore,) BRT (Turkey,) BSFuji (Tokyo,) Hong Kong Cable, Nine Network (Australia,) ORT 1 (Russia,) RTL (Germany,) CCTV (China,) Star Asia (Hong Kong,) and dozens more.

For further information about Novocom, please visit

www.viaworldwide.net

or call 310.589.2782.

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