Logo_NorthSouth620

New York –  NorthSouth Productions, the company behind the smash-hit comedy series Impractical Jokers and long-running Say Yes to the Dress: Atlanta is bringing its creative genius and distribution acumen directly to agencies, brands, p.r. firms, networks and others.

In partnership with Hearst Entertainment, the company has formed Good Kicks Media, a hybrid content company offering creative and production services for branded content, network promos, and live activations.

Good Kicks has already produced brand-related work for Marvel, Progresso, ESPN, and Discovery Networks. 

  (l to r) Charlie DeBevoise, Neeraj Khemlani, Dean Crago.  

  (l to r) Charlie DeBevoise, Neeraj Khemlani, Dean Crago.  

“We’ve been building popular media content for networks for 18 years,” says NorthSouth Productions CEO Charlie DeBevoise. “With the launch of Good Kicks, we’re spreading that success directly to brands.”

“NorthSouth is one of those rare creative shops that have produced highly-rated and long-lasting formats across various genres, audiences and networks,” adds Hearst Entertainment President Neeraj Khemlani. “Charlie and his talented team are now bringing that network quality polish to the branded content, promo and experiential marketing universe.”

To jumpstart the branded content division, DeBevoise has joined forces with Dean Crago, principal of SharpKnife Productions and former executive producer of Reveal 42, a post house in New York. Crago, who will serve as Head of Branded Content, brings over 20 years of branded content development experience and a long list of top tier clients, including Johnson & Johnson, Listerine, Aveeno, Coca-Cola, Seattle's Best Coffee, Sylvan Learning, Outback Steakhouse, Oral B, Crest, NASCAR, ESPN, Showtime Networks, HBO and JPMorgan Chase. Good Kicks has also tapped the promo market by hiring veteran artists, directors and editors David Klinkowize and Keith Crago.

Good Kicks’ live activations arm is a branded adaptation of the events NorthSouth produces for networks. The company produced a high wire act in the middle of downtown Manhattan for an Impractical Jokers season finale that attracted 3,000 onlookers and gave TruTV high ratings and impressions. For another event, the company partnered with Nitro Circus to fill a stadium with 5,000 fans. “We create massive live events that attract thousands of spectators and generate huge media interest,” says DeBevoise.

About NorthSouth Productions

Founded by Executive Producer Charlie DeBevoise in 2000, NorthSouth is one of America’s largest nonscripted television producers. Their credits span a range of factual programming for clients including History, TLC, Discovery, TruTV, A&E, Food Network, Sundance, Travel Channel. NorthSouth has corporate offices in New York and Tennessee, as well as production offices in Atlanta. In 2012, the Hearst Corporation purchased an interest in NorthSouth Productions. The company is now part of the Hearst Entertainment and Syndication division, which includes media properties A&E, History, Lifetime, ESPN, King Features Syndicate, and COMPLEX Networks.

NorthSouth Productions

+1 (212) 414-8670

northsouth.tv

facebook.com/northsouthtv

Instagram: @northsouth.tv

LinkedIn: https://www.linkedin.com/company/northsouth-productions/

About Good Kicks Media

Launched in March 2018, Good Kicks Media is a creative agency servicing a wide range of clients including ESPN, Marvel, Discovery, Progresso, Chase JPMorgan among others. The company has offices two offices in Manhattan.

Good Kicks Media

+1 (646) 774-4855

goodkicks.com

facebook.com/goodkicksmedia

Instagram: @goodkickscontent

LinkedIn: https://www.linkedin.com/company/good-kicks-media

Related

Sachtler-flowtech100-1

VI Rental Replaces Entire Tripod Fleet with Sachtler flowtech100 Tripods

Sachtler today announced that VI Rental, the hire division of UK broadcast equipment provider Visual Impact, has made a major purchase of Sachtler's flowtech100 carbon-fibre tripods and Video 18 S2 fluid heads. In response to customer demand, VI Rental has replaced its entire inventory of tripods with 40 new flowtech100 units and 18 Video 18 S2 fluid heads.

Melius-Logo

Cobalt Iron and Melius Group Team Up to Bring On-Premises and Backup-As-a-Service Data Protection to UK and Ireland

Cobalt Iron Inc., a leading provider of cloud-based data protection, and business transformation and IT specialist company Melius Group Limited today announced a reseller/cloud service provider agreement. Under the terms of the contract, Melius Group will represent Cobalt Iron's Adaptive Data Protection (ADP) SaaS enterprise backup solution to customers in the U.K. and Ireland across a range of markets, but primarily the public sector. Melius Group will resell ADP and associated services in on-premises solutions and as a backup-as-a-service offering from its hosting centers.

Riedel-API_NAB

New App for Riedel's 1200 Series SmartPanel Provides API for Third-Party Control, Monitoring, and Automation Systems

At the 2019 NAB Show, Riedel Communications previewed a new API, based on open NMOS standards, for its 1200 Series SmartPanel. This innovation will enable industry partners to utilize the SmartPanel as a user interface for their control, monitoring, and automation solutions, and is another example of how the app-based SmartPanel can be leveraged to take on additional duties within broadcast workflows.

RTI_VMS-741-md

RTI Now Shipping VMS-741 4K Quad MultiViewer

RTI, a leading control and automation manufacturer, today announced that the company is now shipping its VMS-741 7x1 4K Quad MultiViewer. The powerful presentation switcher and scaler takes advantage of the 4K resolution of today's flat panel TVs and projectors to combine video from up to four sources onto one display.

J+P_Tigers-md

Just Add Power Pumps Up Players and Wows Recruits in Revamped University of Memphis Locker Room

Just Add Power (J+P), a leader in Ultra HD over IP video distribution, announced that its Ultra HD over IP video distribution system has been installed in the University of Memphis Tigers' renovated locker room at the Liberty Bowl Memorial Stadium. Tasked with creating a unique atmosphere in the space to wow recruits and pump up players before games, Miestro Home Integration relied on J+P's solutions to cost-effectively and reliably distribute video content to a variety of video walls and large displays.

Tim Burton’s Dumbo Delivered in Dolby Vision with Blackmagic Design

Tim Burton’s Dumbo Delivered in Dolby Vision with Blackmagic Design

Blackmagic Design has today announced that DaVinci Resolve Studio was used throughout the full color pipeline on Disney’s live action remake of Dumbo. Directed by Tim Burton with a screenplay by Ehren Kruger, the DI was delivered by Goldcrest Post’s Adam Glasman, who collaborated with Director of Photography Ben Davis, BSC.