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New York, NY – (August 22, 2008) – Northern Lights Editor Michael Hoerner recently teamed up with USA Network for a lighthearted campaign promoting its new dramatic series “In Plain Sight.� "These spots were an integral part of our campaign that resulted in a hugely successful launch for ‘In Plain Sight;’ the ratings were our highest for a new series launch since 2006," says Jason Holzman, VP/Brand Creative at USA Network. In “Welcome,� NYPD detective Robert Goren (Vincent D'Onofrio) of “Law & Order: Criminal Intent� gives USA’s newest character, Mary Shannon, (Mary Mc Cormack) a warm welcome to the USA Network neighborhood. When the witness-protection mistress answers the door, a disheveled Goren nervously babbles before handing her a strawberry rhubarb pie, which he aptly identifies after taking a hound-dog whiff. An awkward exchange of words ensues before the detective staggers away, rambling about the 32-hour drive back to New York. “Big Show� follows a similar theme with wrestler Big Show bestowing Mary Shannon with a folding chair on behalf of the WWE. After a strained silence, Big Show asks if he can use her bathroom to which she promptly responds, “No,� before thanking him for the “welcome gift.� To view “Welcome� and “Big Show,� please visit

Username: plainsight Password: crossover “Janine Evangelista’s concepts really came to life with the characters,� says Carla Sacks, producer for USA Network. “There were a lot of nuances in each of their takes and Hoerner was able to find the right balance to make very charming spots.� For Editor Michael Hoerner, the humor in the spot was all about timing and intimation in body language. By adding pauses and overlapping their words, Hoerner was able to create awkward chemistry between the characters in both spots. This editorial structure also enhanced the comical confusion between Goren and Shannon in “Welcome.� “When I watched the dailies for the first time, I knew exactly what I was going to do to complement the performances of the actors and make the spots the best they could be,� concludes Hoerner. “For an editor it doesn’t get much better than a comedy spot… if you have good comedic timing, that is. This was definitely one of the most enjoyable projects I’ve worked on. The client was very open to all of my ideas, and in the end, very happy with the final cut.� Client: USA Network Project Title: “Welcome� Crossover Advertising Agency: USA In-House Creative VP/Creative Director: Jason Holzman Creative Director/Copywriter: Janine Evangelista EVP, Marketing, Digital and Brand Strategy: Chris McCumber Copywriter: Justin Russell Producer: Carla Sacks Director of Production: Sandra Schron Production Company: Biscuit Filmworks/Los Angeles, CA Director: Rick LeMoine DP: Manuel Ruiz Where shot: on location in New Jersey Editorial Company: Northern Lights, NY Editor: Michael Hoerner Assistant Editors: Michael Novello & George Carty Editorial Producer: Jackie Vendetti Postproduction Facility: Northern Lights, NY Smoker Artist: Christopher Harrison Sound Design & Audio Post Company: Soundhound Sound Designer/Mixer: Brian Rund

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BYUtv Grades More than 100 Shows and 500 Promos Per Month Using DaVinci Resolve Studio

BYUtv Grades More than 100 Shows and 500 Promos Per Month Using DaVinci Resolve Studio

Blackmagic Design today announced BYUtv, part of Brigham Young University, one of the world’s largest college broadcasters, is using DaVinci Resolve Studio and DaVinci Resolve Advanced Panel and Resolve Mini Panels for color correcting and grading an average of 150 shows and promotions each month each month. DaVinci Resolve Studio is being used in BYUtv’s three 4K grading rooms located at BYU Broadcasting, on the school’s Provo, Utah campus.


Nonprofit Veterans-TV Prepares to Launch Free TV Production Training for Vets and Their Families

Newly formed 501(c)3 nonprofit Veterans-TV Inc. (VETV, is preparing to launch hands-on professional television production training courses for veterans of the U.S. armed forces, law enforcement veterans, and firefighters who have lost their employment due to injury or attrition. VETV is creating a mobile classroom within Denali Gold, a remote production truck donated to the cause by NEP, and will provide courses in cities across the U.S. when integration of donated broadcast equipment is complete.