NOISE INDUSTRIES ROLLS INTO NAB 2008 WITH FXFACTORY 2

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NAB 2008 Show Announcement

The NAB 2007 award-winner debuts full range of visual effects technology on stand SL2128H

Las Vegas NV – April 11, 2008

-

Noise Industries

will be showcasing the award-winning FxFactory 2.0 on stand SL2128H at the NAB 2008 exhibition held in Las Vegas NV from April 14 - 17. A 2007 NAB Viddy Award Winner, FxFactory 2.0.3 is an expansive set of visual effects tools offering over 300 plug-ins designed to compliment and extend the effects creation workflow of Apple® Final Cut Studio® and Apple Final Cut® Express. “The energy this show generates is just phenomenal! NAB is the perfect opportunity for us to get together with our customers, partners, and colleagues… discuss the successes of today and the possibilities of the future,� comments Niclas Bahn, Business Development Director. “This year we will have three of our broadcast design development partners on the stand with us showing more than 10 different Noise Industries effects packages. A tremendous growth in our product line from the previous year!

About FxFactory Pro

FxFactory Pro offers hardware acceleration combined with a high precision rendering engine for “front room� production power and results. The above industry standard performance and quality enables users to push the limits of effects creation; delivering that unique or realistic look with stunning image quality. FxFactory filters are designed to extend the Apple professional video applications effects and compositing capabilities with more than 130 filters, generators and transitions. Extensive tools and controls enable users to produce just about any look with exact precision.

Highlights of the FxFactory Pro package

FxFactory Pro offers

super-fast glows

,

blurs,

distortions

,

sharpens

,

generators

,

titling

and

stylization effects

that can add value to any post production environment.

Hardware acceleration;

FxFactory Pro plug-ins are accelerated using the graphics card for unbeatable previewing and rendering performance. Integrated Help Desk; Plug-in documentation is accessible in one click, right from the parameter inspector.

Hundreds of Presets

; FxFactory Pro plug-ins come with presets, a time saving feature that lets you try new looks with minimal effort. Save your own parameter configurations to disc and recreate the same look later. Apple Final Cut Studio and Final Cut Express users can test drive FxFactory and partner expansion FxPacks by downloading the 15-day trial version from:

www.noiseindustries.com/fxfactory

For more information about Noise Industries at NAB 2008, please contact Niclas Bahn at

njb@noiseindustries.com

. To schedule a press briefing or request product reviews, please contact Ryan Wood at

ryanw@zazilmediagroup.com

.

About Noise Industries, LLC

Established in 2004, Boston Massachusetts based Noise Industries is an innovative developer of visual effects tools for the postproduction and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple and Avid. For more information about Noise Industries, please visit:

http://www.noiseindustries.com

. Press Contact Ryan Wood (p) (617) 395-8107 (e)

ryanw@zazilmediagroup.com

Noise Industries is a registered trademark. Other company and product names may be trademarks of their respective owners.

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