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New Noise Industries Development Partner – DVShade – releases EasyLooks 2 FxPack; FxFactory powered color grading plug-in for Final Cut® users

Boston MA – June 24,2008 – Noise Industries, developer of visual effects tools for the postproduction and broadcast markets, today announced that DVShade (

) has joined the growing list of FxFactory development partners and released their first FxFactory FxPack: EasyLooks 2, a color grading plug-in for Apple Final Cut Studio® 2.0 and Apple Final Cut Express 4.0 applications. Designed to simplify the effects workflows associated with color manipulation, EasyLooks 2 provides a wide range of pre-set color grading effects with straight forward controls for creating a wide range of stylized looks in video packages. DVShade created the EasyLooks 2 FxPack using the Noise Industries FxFactory Pro Plug-in Manager.

“The Noise Industries Development Partner Program has gained significant momentum over the past year and the impact it has had on our product offering is phenomenal. The eclectic range of skills and experience from the partner developers gives way to an immense range of diverse FxFactory powered products,â€? comments Niclas Bahn, director of business development, Noise Industries. “Thanks to our development partners – we are able to introduce new innovative plug-ins for everyone from the video hobbyist to the professional broadcast designer.â€?

The Easylooks 2 FxPack comes with over 30 preset color effects that enable users to instantly and easily apply professional color treatment techniques to media. Intuitive parameter controls allows users to further tweak the results with endless options for refining many aspects of the image color including tint, gradient and color temperature.

About Noise Industries Partners and FxFactory Powered FxPacks
FxPacks are developed by Noise Industries and its partners using the Noise Industries FxFactory Pro plug-in manager. The FxFactory Pro plug-in manager provides broadcast designers a user-friendly development tool to create additional effects plug-in packages for the Apple Final Cut Studio and Final Cut Express products. “Noise Industries’ FxFactory filters have become one of the essence tools in my Final Cut Pro and Motion arsenal. Along with some of the effects from Noise Industries partners Idustrial Revolution and CoreMelt, I use these at least once on just about every project. Plus it’s the only plug-in package that lets you use OS X’s internal features to create your own special filters. That gives any compositor or effects editor their own secret sauce,â€? comments Oliver Peters, editor/colorist, Post Production Services LLC. “Since Noise Industries continues to add more effects filters with each and every update, they are the best bang-for-the buck in a very crowded market.â€?

The following are Noise Industries partners who have developed plug-ins for the FxFactory product.

Noise Industries Partner – Core Melt
– Editing FxPack
– Motion FxPack
– VeeYou FxPack

Noise Industries Partner – DVShade
– EasyLooks 2

Noise Industries Partner – Futurismo
– Backgrounds FxPack
– ImageFlow FxPack
– Titles FxPack

Noise Industries Partner – Idustrial Revolution
– CoverFlux FxPack
– IR Freebie FxPack
– SupaWipe FxPack
– Volumetrix FxPack

Noise Industries Partner – SUGARfx
– Cine Fest FxPack
– Design Tools FxPack
– Drop In FxPack
– Mondiranesque FxPack
– Perf Motif FxPack
– Portfolio FxPack
– Slate Tools FxPack
– Video Wall FxPack
– World Cup FxPack

Users must install the Noise Industries FxFactory engine to operate FxPacks. FxFactory is free and can be downloaded from


New DVShade EasyLooks 2 FxPack Availability and Price
The EasyLooks 2 FxPack plug-in is available today via the Noise Industries web site at

and select resellers for 49.00 USD. FxFactory users can download a trial version at


About Noise Industries Development Partner DVShade
DVShade founder Trevor Anderson has been working with graphics programming for over a decade. When he’s not crunching numbers on the computer, he’s writing, directing and editing his first feature, Wasteland Wanderer. A former developer of Apple Final Cut FxScript plug-ins, Trevor joined the Noise Industries development partner program in 2008 and began developing plug-ins using the FxFactory Plug-in Manager.

About Noise Industries, LLC
Established in 2004, Boston Massachusetts based Noise Industries is an innovative developer of visual effects tools for the postproduction and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple and Avid. For more information about Noise Industries, please visit:


Press Contact
Ryan Wood
(p) (617) 395-8107

The Noise Industries logo is a trademark registered in the U.S. Other company and product names may be trademarks of their respective owners.