Nice Shoes Lights a Fire with Lady Gaga - Creative Planet Network

Nice Shoes Lights a Fire with Lady Gaga

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Lady Gaga's latest epic, which has had tens of millions of views online since its premiere, is directed by the Lady herself, and features her strutting through a parking lot of car fires and explosions. The explosive effects come courtesy of a collaborative effort between Post Supervisor Foad Faridzadeh of Dream Riders Studio and the Nice Shoes VFX team led by Creative Director Aron Baxter and Head of CG Boaz Livny. It's yet another project that has paired Nice Shoes with a high profile musician.

The autobiographical

Marry the Night

, which follows Lady Gaga through the austere halls of a clinic, an enormous dance hall, her apartment, and a series of massive choreographed dance scenes, is a portrait of a pivotal moment in the performer's career. The film shifts to an almost post-apocalyptic scene of slashing rain and burning cars enhanced into larger car explosions and flaming heaps by Nice Shoes.

Severe weather conditions on set created a challenge in filming the exploding cars, which had been doused with gasoline. Nice Shoes augmented the footage so that the hero shots of the singer and the flaming vehicles would be the stunning images of the director's imagination.

Nice Shoes undertook an intensive R&D process to determine how to create flames that would best suit this environment and integrate into the original footage. Livny's team modeled the non-burning cars with Maya and created the accompanying flames using 3D Max with Fume. "We had to track the cameras and match the cars in place of actual vehicles," noted Livny. "Then, based on the footage we had, we blocked out the real vehicles with CG vehicles and created flames bursting out from the CG surfaces." The crew used Flame for compositing and cleanup.

Nice Shoes tailored their VFX to match the rainy night, which involved integrating the CG flames with the reflections in the puddles. "We faced a real challenge due to a combination of factors: the complexity of the weather conditions, the lack of explosions in the initial footage, and the task of creating continuity in the various edits," stated Livny.

"Nice Shoes VFX did a fantastic job creating a seamless blazing landscape despite working against a very complex palette," stated Baxter. "Our team pulled this off flawlessly."

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Credits

Artist: Lady Gaga

Music Video:

Marry The Night

Production Company: Factory Films

Director: Lady Gaga

Producer(s): Nicole Ehrlich, Steven Johnson

Post Supervisor : Foad Faridzadeh

Post Production/VFX: Nice Shoes

Creative Director: Aron Baxter

VFX Supervisor: Boaz Livny

Senior CG Artist: James Collins

CG Artist(s): Josh Krause, Andy Mai

Nuke Artist: Selim Yang

Producer: Jen Cadic

Lead Flame Artist: Aron Baxter

Flame Artist(s): Vincent Roma, Kevan Lee

VFX Assistant(s): Cicely Brooks, Jason Farber, Barry Furlano

About Nice Shoes

NYC-based Nice Shoes is a full service, artist-driven design, animation, visual effects and color grading studio specializing in high-end commercials, web content, film, TV and music videos. Since its inception in 1996, the studio has prided itself on consistently reinvesting in its talent, technical backbone, and client experience to set the standard of excellence both creatively and technically. Key company principals include: CEO/Partner Dominic Pandolfino, Colorists/Partners Chris Ryan and Lez Rudge, VFX Artist/Partner Rich Schreck, MD Kristen Martini, CDs Brian Bowman and Aron Baxter, CIO Bob Keske, Senior Producer Pat Portela, and Brand Director Justin Pandolfino.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

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