Nice Shoes Globe Trots with UPS for Ogilvy

Author:
Publish date:
Image placeholder title

Nice Shoes, working in collaboration with Gartner Productions via Ogilvy & Mather, handled post and effects on a recent global UPS campaign. Marking Ogilvy's first effort for UPS, and Nice Shoes' extremely early involvement in the production process, the campaign is a total departure from previous UPS advertising.

The vibrant spots, a combination of live-action, and animation/motion graphics courtesy of Go Robot!, highlight the shipping giant's outstanding global logistics including a chipper song celebrating the subject. The campaign's centerpiece is an upbeat :60 crafted in Chinese, Spanish, and American and British English versions. While the exact footage varies from one spot to the next to incorporate specific cultural elements, the basic setup is the same: from an airport tarmac to soaring cities to bustling factories, the spot goes on a fantastic worldwide journey, showing a UPS deliveryman hustling through the skies, the waterways and the streets in a variety of airplanes, boats, trucks and push carts, bringing packages to smiling and grateful customers.

"We had to color grade from a myriad of sources," noted Colorist Chris Ryan. "It was a challenge to make stock footage match the specifically shot footage and the archive footage provided by UPS."

Working with their customary speed, Nice Shoes worked in Flame to finish the spots in only one week. The work process was somewhat streamlined by a deep familiarity between Nice Shoes and Ogilvy, which have worked together on campaigns for IBM, American Express, TD Ameritrade and many others.

UPS
UPS
UPS

Visit Nice Shoes
View Media

Credits

Product: UPS Global Launch

Spots Title:

Premise Setter, International Business

Air Date: September 2010 (

Premise Setter

), October 2010 (

International Business

)

Agency: Ogilvy & Mather

Vice Chairman North America: Chris Wall

Chief Creative Officer: Joe Sciarotta

Group Creative Director(s): Mitch Gordon, Steve Silver

Agency Production Team: Ogilvy & Mather

EP: Melissa Mapes

Senior Producer: Cheryl Gackstetter

Producer: Meg McCarthy

Music Producer: Peter Gannon

Prod Company: Gartner Productions

Director: Raymond Bark

Editorial: Go Robot!

Editor: Adam Liebowitz

Assistant Editor(s): Craig Brasen, Jessica Falls

EP/Owner: Alisa Sheinberg

EP: Laura Molinaro

Animation/Graphics: Christian Matts, Eric Wagner

Color Grading: Nice Shoes

Colorist(s): Chris Ryan, Lez Rudge, Gene Curley

EP: Pat Portela

Post/Effects: Nice Shoes

VFX Artist(s): John Shea, Vin Roma, Bryan Rosenblum, Jason Farber

Music: Human

Arranger: Morgan Visconti

Audio Post: Sound Lounge

Mixer: Phil Loeb

Assistant Mixer: Evan Mangiamele

Shoot Location: Los Angeles, Louisville, NYC, Shanghai, London, Venice

About Nice Shoes

NYC-based Nice Shoes is a full service, artist-driven design, animation, visual effects and color grading studio specializing in high-end commercials, web content, film, TV and music videos. Since its inception in 1996, the studio has prided itself on consistently reinvesting in its talent, technical backbone, and client experience to set the standard of excellence both creatively and technically. Key company principals include: CEO/Partner Dominic Pandolfino, Head of Production Mike Donovan, CDs Brian Bowman and Aron Baxter, Colorists/Partners Chris Ryan and Lez Rudge, Senior Producers Pat Portela and Christos Mountzouros, VFX Artist/Partner Rich Schreck, CFO/COO Julia Kisla, CTO Bob Keske, and VP of Sales & Marketing Travis Taylor.

For more information please visit

www.niceshoes.com

.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

Related

TheVitecGroup_Autoscript_EPIC-IP19XL

Vitec Production Solutions at GV Expo 2018

Vitec Production Solutions provides cost-effective products that support broadcast and educational productions, live events, and more. Media professionals, AV teams, and lighting technicians from across the public sector need intuitive solutions that integrate easily into existing infrastructure and production workflows while remaining within budget. Anton/Bauer's Dionic XT is a great example of a high-performance product offering outstanding ROI that's also cross-compatible with nearly any charger on the market. We look forward to showing GV Expo 2018 attendees how all of our lighting, camera support, prompting, and mobile power solutions can help them create and capture the video content they desire while giving them the flexibility and durability they need.