Newspeak Gets into the Holiday Spirit with New Promo Spots for HSN

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New York, NY, November 22, 2006 - Newspeak, a “young” design boutique based in New York City that specializes in motion design, art direction and identity development, has created and produced original motion graphics featured in multiple new holiday spots for Home Shopping Network (HSN.) Erik Montovano, the company‘s founder and Creative Director, made the announcement.


For the new HSN holiday spots, Newspeak created and produced original motion graphics for multiple 30 second spots. HSN‘s “24 Hours of Gifting” spot, promoting a full day of gift giving on the 24th of each month, is to promote early holiday gifting shopping. The HSN “Cross Channel” Image spots are 30 second spots promoting the holiday shopping season at HSN, while the “Fixed Friday Gifting” spots promote a full day of gift buying every Friday.

Erik Montovano said, “HSN approached us to create a series of holiday spots and two cross-channel Holiday Image spots. Using the gift box, the ribbon and other graphics elements, we have created a series of fun and joyful spots, as one can see in the spot in which the gift boxes are ice-skating and sliding."


Founded in 2006 in New York City by Creative Director Erik Montovano, Newspeak is a design boutique that speaks individually to its clients. The company specializes in motion design, art direction, and identity development for television programs, networks and channels, as well as for corporate and multi-media presentations. In addition to MTV and VH-1, the company‘s clients include Adelphia, Comcast, HBO, Showtime and Hill Holiday.

Rather than focusing on a specific style, Newspeak features a strong combined aesthetic that includes typography, illustration, 3D graphics and photography. The company‘s unique approach results in innovative and seamless designs for a broad range of clients and projects. Newspeak is located at 100 West 23rd Street, 5th Floor, NY, NY, 10011. The phone is 917/546-0843, and the website is