New York, NY, August 15, 2006 - Newspeak has been formed as a “young” design boutique in New York City, specializing in motion design, art direction and identity development. The company has been founded by Erik Montovano, who serves as Creative Director. He is joined at Newspeak by Andreea Prichea as Executive Producer. The company‘s initial projects are a major show package for mtvU--MTV‘s 24-hour college network, and show packages for three Vh1Classic series.
ABOUT MTVU PROJECT:
In working together with mtvU, Newspeak designed, created and produced the show package for the series "Meet or Delete," which recently debuted on mtvU, mtvU Über at mtvU.com and mtvU Mobile. The show, developed in partnership with Hewlett Packard, follows college students as they size each other up and decide if they'd like to meet, based solely on the contents of their hard drives.
"Meet or Delete" is the first MTV Networks' show to roll out internationally (Europe, Asia-Pacific, Latin America) and utilize virtually every MTV asset, including mtvU, mtvU.com, MTV, MTV.com MTV2, broadband channels mtvU Über and MTV Overdrive, MTV wireless, the MTV Store and even the massive MTV 44 ½ high definition TV in Times Square. For the overall graphic look, Newspeak's client needed to combine elements of HP's soon-to-launch global ad campaign and mtvU's core design aesthetic.
"Newspeak did a good job of listening to our needs and developing on-air graphics that immediately grab the viewer's attention, making him or her feel like they're diving into the deepest reaches of another's hard drive," said Rodger Belknap, Senior Design Director, MTV Networks. "The graphics effectively integrate mtvU's look and feel with HP's global ad campaign -- we were very pleased with the end result."
ABOUT VH-1 PROJECTS:
Working with Vh1 Classic, Newspeak designed, created and produced show packages for three recently launched series: “News Flash” “Classic Total” and “Class Of...”
“Class Of...“ is a half hour show highlighting artists of various genres of that year. Since the show is year driven, and there is no specific year in the show title, the opening graphics needed to be adaptable to different genres and years. The graphics for “Class of...” are not meant to reflect a specific real classroom or school environment.
For “News Flash,” Vh1 wanted to reflect music and news, while at the same time maintaining anonymity and generality. The challenge here was for Newspeak to incorporate and give the feeling of news and music visually.
The graphics for “Classic Total” incorporate “blocks” to express the various music blocks featured within the show. Here, Newspeaks‘ client wanted to include generic graphics that would represent specific blocks of music, producers, directors, etc.
Vh-1 Creative Director Jim Fitzgerald said, “Erik and I have a relationship that goes back to Showtime. I know Andreea from that time as well. What I like about Newspeak is the willingness to try new things and push it creatively. Whether it‘s for the launch of LOGO; VH1 Classic Newsflash (which plays constantly) or Erik‘s work for the first two season‘s of “Hogan Knows Best,” there is always room for creative give and take and flexibility in the work style and that‘s what keeps these guys on my radar.”
Vh-1 Creative Producer, On-Air Graphics, Gary Encarnacion, said, “Aside from being enormously talented, the best part of working with Erik is his ability to understand the project and give you an inventive, fresh approach. He definitely stands out from the ever-growing crowd of graphic designers.”
ABOUT ERIK MONTOVANO, FOUNDER/CREATIVE DIRECTOR:
Erik Montovano Founder/Creative Director of Newspeak, is a School of Visual Arts graduate, and remains an occasional substitute teacher for SVA's broadcast design class. Earlier in his career, he worked as a permanent freelancer at Showtime, where he assisted in the launch of ShoNext. While working at Comedy Central, Erik worked on that channel‘s reality show spoofs. He later moved on, and began freelancing for numerous NYC-based design companies.
Erik was approached by Home Shopping Network (HSN) to help push that popular brand. He was later asked to work on the exploration of -- and the foundation for -- HSN‘s sister channel, America's Store.
A member of an experimental motion design magazine entitled SmileFaucet, Erik is always conscious of the artistic process, and the different mediums in which to explore them. He is dedicated to this artistic exploration within all of the projects he spearheads at Newspeak.
Acclaimed within his profession, Erik‘s work has been recognized by the AIGA , BDA, The New York Festivals (world medal) and Graphis Magazine.
ABOUT ANDREEA PRICHEA:
Before joining Newspeak, Andreea Prichea worked as an Operations Manager for an international web development, creative, interactive marketing company, with clients including Citibank and Pfizer. Interested in the artistic side of design, Andreea first started freelancing as a producer for Erik Montovano in 2003.
Holding a MA in philosophy, Andreea‘s interest spurs into the aesthetics of design and especially motion design. Andreea also teaches Philosophy at Baruch college.
Founded in 2006 in New York City by Creative Director Erik Montovano, Newspeak is a design boutique that speaks individually to its clients. The company specializes in motion design, art direction, and identity development for television programs, networks and channels, as well as for corporate and multi-media presentations. In addition to MTV and VH-1, the company‘s clients include Adelphia, Comcast, HBO, Showtime and Hill Holiday.
Rather than focusing on a specific style, Newspeak features a strong combined aesthetic that includes typography, illustration, 3D graphics and photography. The company‘s unique approach results in innovative and seamless designs for a broad range of clients and projects.
Newspeak is located at 100 West 23rd Street, 5th Floor, NY, NY, 10011. The phone is 917/546-0843, and the website is