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NewBlueFX Widens Video Effects Offerings to Include Plugins for EDIUS

LA JOLLA, CA (May 14, 2008) – After its recent release of video effects plugins for the Adobe Premiere Pro, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Pinnacle Studio and Sony Vegas product lines, NewBlue, Inc. continues its widening rollout of video effects plugins by unveiling a host of new effects and transitions for the Thomson Grass Valley™ EDIUS® nonlinear video editing software. EDIUS users can now enjoy 978 presets and 114 effects plugins encompassed in 12 distinct and competitively-priced NewBlueFX collections.

NewBlue’s new effects packages are compatible with the full range of EDIUS software, including EDIUS Broadcast, EDIUS Pro, and EDIUS Neo.

Among the new EDIUS-compatible effects plugins from NewBlueFX are 7 VideoFX collections and 5 AudioFX collections, including NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Equalizers, NewBlue Essentials, NewBlue Film Effects, NewBlue Motion Blends, NewBlue Motion Effects, NewBlue Production Tools, NewBlue Scrubbers and NewBlue Sound Benders.

Known for their ease-of-use, clean design and immense variety of video and audio filters, NewBlueFX provides video editors Hollywood-style effects at accessible prices. More importantly, NewBlueFX are designed to deliver video editors quick, innovative techniques that bring a distinct look to video productions large and small.

Explains Melissa Jordan Grey, NewBlue’s chief strategic officer, “EDIUS users are video professionals with no time to waste. They expect the highest quality results in the smallest amount of time and NewBlueFX delivers on those expectations 100%. We’re thrilled to provide NewBlueFX to this distinctive community.â€?

NewBlue’s effects plugins for the Thomson Grass Valley EDIUS consists of two main categories, VideoFX and AudioFX. In the VideoFX plugins collections, users will find plug-ins that provide artistic techniques, such as air brushing, pastel sketching and line drawing, as well as motion effects, such as earthquake, spin blur, wiggle and zoom. Features of the AudioFX collections run the gamut from audio filtering, such as equalization, noise reduction and compression to creative sound manipulation tools, such as “Insectoid,” “Buzz” and “Robot Fog.”

Included in the VideoFX category are 7 plugin collections:

– NewBlue 3D Explosions, 180 presets in 13 different plugins that introduce creative new ways to blast a scene into pieces. Plugins include: Blow Apart, Bouncing Cubes, Bouncing Frames, Box Explode, Confetti, Grid Fall Away, Grid Explosion, Intensity Grid, Plane Explode, Spiral, Spiral Rotation, Vortex, and Wiggle. ($119.95 USD)

– NewBlue 3D Transformations, 165 presets in 13 high energy transitions breaks creative ground with new ways to slice, fly and reassemble a scene with every technique. Plugins include: Box Fold, Checker Board, Comb, Flip, Fly Away, Louver Grid, Louvers, Magic Carpet, Page Turn, Pizza Boxes, Rotating Frames, Spiral Bounce, and Twist. ($119.95 USD)

– NewBlue Art Blends, 101 transitions in 10 specialized video effects that shift images through unique, stunning graphics filters. Plugins include: Color Melt, Color Wash, Contrast, Duochrome, Glow, Halo, Metallic, Shiny Fog, Sketch, and Vivid. ($119.95 USD)

– NewBlue Art Effects, 99 effects in 10 specialized video filters that shift video into a visually stunning alternate reality. Plugins include: Air Brush, Colorize, Color Melt, Dream Glow, Duochrome, Ghost, Hand Drawn, Line Drawing, Metallic, and Pastel Sketch. ($139.95 USD)

– NewBlue Film Effects, 81 presets in 5 dynamic filters that recreate the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Plugins include: Film Camera, Film Damage, Film Express, Film Look, and Film Pro. ($159.95 USD)

– NewBlue Motion Blends, 112 transitions in 10 specialized video effects that twist, turn and transmogrify video from one scene to the next. Plugins include: Liquify, Roll, Shake, Shear, Shredder, Smear, Spin, Twirl, Wave, and Zoom. ($119.95 USD)

– NewBlue Motion Effects, 99 effects in 10 specialized video filters that add movement to images in a number of ways. Plugins include: Active Camera, Earthquake, Motion Blur, Ripple, Rolling Waves, Shear Energy, Spin Blur, Warp, Wiggle, and Zoom Blur. ($139.95 USD)

Included in the AudioFX category are 5 distinct VST-compatible plugin collections:

– NewBlue Equalizers, 9 specialized audio filters that boost or cut ranges of tone in a specialized manner. Plugins include: Adjust Highs, Adjust Lows, Graphic EQ, Parametric EQ, Remove Highs, Remove Lows, Tone Eliminator, Filter Sweep, and Swirl. ($59.95 USD)

– NewBlue Essentials, 8 standard audio processing tools that make any soundtrack complete. Plugins include: Chorus, Delay, Distortion, Echo, Flange, Phaser, Reverb, and Slap Back. ($59.95 USD)

– NewBlue Production Tools, 11 must-have effects to boost the clarity and performance of video soundtracks. Plugins include: Sharpener, Stereoizer, Monofier, Bass Boost, Crisper, Compactor, Sound Expander, Dual Compressor, Tone Compressor, Dual Expander, and Tone Expander. ($59.95 USD)

– NewBlue Scrubbers, 6 powerful, easy-to-use audio repair techniques. Plugins include: Audio Polish, Cleaner, Auto Mute, Background Fader, Hum Remover, and Noise Reduction. ($59.95 USD)

– NewBlue SoundBenders, 9 environmental, vocal and atmospheric effects. Plugins include: Buzzurgle, Insectoid, Phone, Radio, Resonator, Robot Fog, Under Water, Wah and Wind. ($59.95 USD)

EDIUS users can purchase NewBlueFX directly from the company’s website at

http://www.newbluefx.com

. Fully-functional trial versions are available for download, as well.

About NewBlue, Inc.
NewBlue, Inc. delivers innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue develops and licenses a range of proprietary technologies– including NewBlueFX video plugin technologies, the NewBlue Audio Engine and the NewBlue Audiomatrix technology platform– that meet the varied multimedia needs of consumers and mid- to large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plugins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plugin collections and 7 video-oriented effects and transitions collections for the Adobe Premiere Pro, Adobe Premiere Elements, Avid Media Composer®, Avid Liquid, Avid Xpress® Pro, Pinnacle Studio, Sony Vegas and Thomson Grass Valley EDIUS desktop video editing solutions.

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NewBlue, Inc.
7514 Girard Avenue
Suite 1-314
La Jolla, CA 92037
858.551.5145
858.777.3316 fax

www.newbluefx.com

www.newblueinc.com

NewBlue is a registered trademark and NewBlueFX, NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Equalizers, NewBlue Essentials, NewBlue Film Effects, NewBlue Motion Blends, NewBlue Motion Effects, NewBlue Production Tools, NewBlue Scrubbers and NewBlue Sound Benders are trademarks of NewBlue, Inc. All other products are trademarks of their respective holders.

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