NewBlueFX Releases Sony Vegas Special Effects Collection to Breathe New Life Into Videos

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NewBlueFX Vegas special effects plugins let video editors add transitions and effects for total creative control over multimedia needs LA JOLLA, CA (November 16, 2007) – NewBlue Inc., creators of innovative audio, video and multimedia technologies, today announced the release of new and updated NewBlueFX plugin collections for the Sony Vegas software family. The new plugins are comprised of three brand new collections as well as four version 2.0 upgrade collections. Newly released NewBlue collections include 3D Explosions, 3D Transformations and Film Effects. The NewBlue v2.0 upgrades include additions to Art Effects, Art Blends, Motion Effects and Motion Blends. All effects are based on powerful technology within an intuitive interface that is easy to use. New collection prices start from only $119.95 each, with upgrade effects starting from only $49.95 each. Both video and audio effects are offered with bundle purchase options. “NewBlueFX revitalizes my creative juices,� says Douglas Spotted Eagle, Emmy-award winning filmmaker, author, speaker and founder of VASST. "When I'm struggling with the artistic process, I experiment with NewBlueFX and hidden treasures reveal themselves, giving me what I want and what our client wants. It's amazingly intuitive to use through the pleasing interface, yet packs a serious punch. The amount of control allows me to fine-tune the effect as much as I want, or I can use existing pre-sets for quick results." “Continually offering fresh and innovative audio and video effects to Vegas users gives them the creative latitude to realize their vision,� says Dave Chaimson, vice president of global marketing for Sony Media Software. “Sony Creative Software values the contribution that third party partners bring in enhancing the user experience and making the Vegas software product line the video editing choice for professionals worldwide.� “Our new collection of special effects is the perfect complement to the Sony Vegas family, providing discerning Sony Vegas users a huge range of options to make their video really stand out,� says Todor Fay, chief technology officer of NewBlue. “The effects are based on state of the art technology that will enhance the work of professionals and beginners alike. For example, NewBlueFX allows users to create appealing film looks without breaking the bank. Film Effects give users a way to quickly and easily make their footage look as if it were filmed with an old hand-cranked camera and damaged by sloppy projectionists. Or, with equal ease and artistic finesse, users can create their own film mood or atmosphere, even replicating an existing look made popular in a Hollywood movie.� The launch of the NewBlueFX Vegas collections mark the beginning of future releases for additional platforms. The new collections include: NewBlue 3D Explosions Features 13 effects to inject explosive energy into your video by using these infinitely customizable transitions while controlling every aspect of an exploding scene change. Includes: Blow Apart, Bouncing Cubes, Bouncing Frames, Box Explode, Confetti, Grid Fall Away, Grid Explosion, Intensity Grid, Plane Explode, Spiral, Spiral Rotation, Vortex, and Wiggle. NewBlue 3D Transformations Features 13 eye-popping transitions that twist, fly, fold, and bounce exactly the way you tell them to. These motion-packed video transitions let you control every move down to the smallest detail. Includes: Box Fold, Checker Board, Comb, Flip, Fly Away, Louver Grid, Louvers, Magic Carpet, Page Turn, Pizza Boxes, Rotating Frames, Spiral Bounce, and Twist. NewBlue Film Effects The NewBlue Film Effects collection give your projects a filmic appearance, complete with the blemishes, jitters, spots, scratches, and graininess. This collection of 81 presets in 5 dynamic filters recreates the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Best of all, NewBlue Film Effects includes powerful technology to emulate the color and lighting characteristics of film, so you can simulate a particular film stock or create a your own unique look. Includes: Film Camera, Film Damage, Film Express, Film Look, and Film Pro. To see the NewBlueFX collections in motion and purchase the Vegas collection visit


About NewBlue, Inc.

NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue develops and licenses a range of proprietary technologies– including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform– that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team. The company debuted its NewBlueFX product line in 2006 to meet the needs of end-users who use digital video editing software. The collection of software plugins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plugin collections and 7 video-oriented effects and transitions collections for the Sony Vegas desktop video product line. About Sony Creative Software Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, music, DVD, and audio production. Sound Forge, ACID, and Vegas software have defined digital content creation for a generation of creative professionals, amateurs, and enthusiasts. These signature product lines continue to advance the art of providing powerful, accessible tools to unleash the imagination. Today, there is a Sony Creative Software application for every level of expertise, including a full line of consumer software based on the company's professional applications. In addition, Sony Creative Software produces the extensive Sony® Sound Series collection of royalty-free loops and production music, Sony Pictures Sound Effects Series exclusive sound effects, Vision Series video creation assets, as well as

, the internet's premier site for independent music and video artists. As a subsidiary of Sony Corporation of America, the company also develops applications that enhance the experience for users of Sony hardware devices including the PSP® (PlayStation®Portable) and Sony Ericsson mobile phones. Sony Creative Software customers span the globe and include seasoned professionals in the film, television, video game, and recording industries, students and educators, hobbyists and enthusiasts, and young children exploring music creation. Contact: Paul Devermann Vice President Business Development 619-977-2923