~The audience engagement specialists’ flagship solution has been designed to support content creators with the tools to influence and enhance multi-platform programming~
Manchester, UK. 14 October 2020 – Never.no, the award-winning audience engagement specialist, has today announced the latest release of Bee-On, a cloud-based social and content management platform. Producers will have instant access to the latest features including an upgraded scalable Personal Response engine, advanced Historic Twitter Search, and Trend Tracker.
Bee-On’s tools help producers hand-pick audience generated content and publish and redisplay into entertainment, live chat shows, sports, news and dynamic advertising, alongside custom cloud graphics rendering and tools to track social media trends. Currently used by Channel 4, ITV, Sky, and BT Sport, the cloud-based interface seamlessly integrates into broadcast and digital workflows, managing content from a simple web browser, from anywhere across the globe and at any time.
“Content producers and brands have had to change the way they work over the last six months. Cloud-based solutions have become so influential in supporting broadcasters, digital content providers and brands in accessing, creating and publishing content in real-time,” said Ed Abis, Never.no’s General Manager. “Following our work with global broadcasters and brands, we’ve updated Bee-On with additional tools to track and follow trends on social, giving content producers more insight to influence the conversation and be ahead of the news to create unique programming.” adds Abis.
News, entertainment, factual, and chat shows can now utilise historic Twitter searches and Trends, to search-for, track, and report live Twitter conversations. Bee-On’s social moderation engine shows 7-day historical keyword searches, with both reactions and engagements from conversations, that can be published straight into programming – showing word clouds, hot topics, and latest trends, on a big screen in the studio, or overlayed and integrated into broadcast-standard graphics.
Bee-On’s Social Moderation Engine has full access to all social media APIs – including Facebook, Twitter, YouTube, and Instagram – and Chrome Extension, which enables producers to easily search for user generated content across multiple platforms and push into Bee-On’s content timeline. Using keywords, hashtags and @mentions via social platforms, producers can gather images, videos and comments, relevant to an event or programme, and moderate them, before queuing up on a cloud timeline, ready to publish directly into live or pre-recorded content. Voting and Polling tools natively aggregate and filter key words and interactions into manageable data lists to quickly publish and deliver audience opinion results at any point, in real-time.
Bee-On v23, includes new features to extend campaigns and programming beyond primary screens. Personal response gives producers, brand marketers and advertising agencies the ability to immediately respond- and react-to fans’ and audiences’ interactions on social. Bee-On moderates and filters respondents and generates personalised images, videos and comments sent automatically and on scale. Create a competition with strict opt-in/opt-out compliance and include a call to action in broadcast / digital content, or set up an interactive marketing campaign and create a two-way conversation to promote sales or special offers.
“We’ve made it easier to create dynamic advertising and engaging content beyond the primary content,” continues Abis, “Personal response is a powerful tool that delivers campaign content directly to the audience, so we included the opt-in/opt-out competition compliance, to ensure that respondents can immediately stop taking part in competitions, ad campaigns and interactive programming, with ease”, said Ed Abis.
New key features:
Chrome Extension– Simply install the Bee-On Chrome Extension to access a range of social platforms and easily select images, videos and comments, and instantly send to project buckets in Bee-On, for producers to queue and publish on the-fly, and in real-time. Configure and manage multiple buckets and tag selected content for producers to identify who has selected it – ideal for large remote productions.
Personal response – Personal Response gives producers, advertising agencies and brand marketers the ability to immediately respond- and react-to fans’ and audiences’ interactions on social. Automatically reply, at scale, with personalised images, videos and comments.
Opt-in / opt-out compliance – Create and manage a competition with strict opt-in/opt-out compliance and include a call to action in broadcast / digital content, or set up an interactive marketing campaign and create a two-way conversation.
Twitter trends and historic search – Producers of news, entertainment, factual, and chat shows can now utilise historic Twitter searches and Trends, to search-for, track, and report live or historic Twitter conversations, from different countries and cities, to deliver the latest hot topics into progamming and influence the narrative.
Real-Time Graphics –Features new dynamically rendered visual previews and additions to the range of out-of-the-box graphics templates. Compatible with most cloud-based production systems in the marketplace – including EasyLive, Grabyo, TVU, Tellyo, and suitable for V-Mix, Wirecast and OBS.