SAN FRANCISCO, CA, OCTOBER 14, 2008 â€“ Neutrik, designer and manufacturer of the XX series XLR cable connector, debuted its new look at AES 2008. The company recently received a full makeover, updating its branding and marketing to adhere to its new corporate image.
Neutrikâ€™s new 3D logo paved the way for the companyâ€™s new style. Neutrik also updated its Web site, trade show booth and product guide, to round out the makeover and give the company a comprehensive and trendy look throughout all of its messaging. All future marketing materials will adhere to Neutrikâ€™s new branding.
â€œAs we update our products to meet the changing needs of todayâ€™s professional, we needed our corporate image to reflect our continuing evolution in the audio market,â€? says Jim Cowan, president of Neutrik USA. â€œNeutrik has a reputation as being a reliable and proven solution, providing innovation since the company was incepted. Through our new look, we want to put a fresh spin on an old classic.â€?
Neutrik manufactures a wide array of XLR connectors and receptacles, jacks and plugs, speaker connectors and accessories for the professional audio industry. Neutrik USA is located at 195 Lehigh Avenue, Lakewood, NJ 08701.