— “Future Shock” Author Alvin Toffler Will Speak; Content Theater, Pavilions Will Underscore Show’s Evolution —
WASHINGTON, DC – The NAB Show, the premiere event in the world of electronic media for more than 80 years, will enhance its focus on the content community within the media marketplace, show organizers from the National Association of Broadcasters announced today.
Scheduled speakers at this year’s show will include iconic author Alvin Toffler, whose book Future Shock has sold more than six million copies and accurately forecast the disruptive influence on global economics by transformative information and content delivery technologies.
Given that NAB Show attendees represent every stage of the content life cycle, including creation, management, commerce, distribution and consumption, this year’s show will feature a content theater, two pavilions dedicated to IPTV and mobile solutions, and a commerce area to facilitate content partnership opportunities. The content theater will feature high-level Q&A sessions, keynote speeches and panel discussions to be presented alongside segment screenings of recent, cutting-edge films.
NAB also unveiled a new logo and tagline — NAB Show: Where Content Comes to Life — demonstrating the show’s commitment to serving the entire content community.
“By spotlighting the content community, the NAB Show will remain the dominant event for the future of content creation, management and delivery,” said NAB Executive Vice President of Conventions and Business Operations Chris Brown. “Whether it is broadcast TV and radio, the Internet, satellite, IPTV or the next yet-invented handheld device, it is content that serves as the unifying driver of entertainment and innovation.”
Toffler, whose other best-selling books include The Third Wave and Revolutionary Wealth, will be speaking at an event open to all NAB Show attendees. He and his spouse, Heidi — a co-author of many of his books — have been called by Time magazine “the standard by which all subsequent would-be futurists have been measured.” Toffler has been a visiting professor at Cornell University, a faculty member at the New School for Social Research, and an editor at Fortune magazine.
About the 2008 NAB Show
The NAB Show will take place April 11 – 17, 2008 in Las Vegas (exhibits open April 14). It is the world’s largest electronic media show covering the development, delivery and management of professional video and audio content across all mediums. Complete details are available at
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at